In many cases, especially in a tough study like this turnaround, there is just not enough time and money to find the ideal evidence, or any evidence at all. In such situations you need to be creative because the consultants are being paid to arrive at a credible answer. You need to find data which proves something indirectly.

In this podcast I explain just such a method we used for the crucial EVA analysis to prove there was no profit outside the core. This is arguably one of the smartest things we did on the study.

I studied thermodynamics at university. This is a method we used extensively and will be common to anyone in the sciences. It has to do with altering the question, without changing the purpose of the analysis.

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