Start-up marketing stories: The Marketing Hustle

#29: How Skin + Me created cult favourite skincare


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James Mishreki is the founder of Skin + Me, the brand that’s on a mission to build an accessible way for people to achieve their skin goals with powerful personalised skincare. He then went on to found Life Supplies, where he continues to be CEO. 


Within this episode Lottie and James discuss: 


  • The importance of investing in brand

  • The trial and error involved in customer acquisition  

  • Reducing the barrier to entry 

  • The story behind the Daily Doser

  • Creating a culture driven by customer insights


  • ...more
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    Start-up marketing stories: The Marketing HustleBy Lottie Unwin


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