Project Management Masterclass

29. Mastering Project Management-Why Change Fails: How the ADKAR Model Explains What Leaders Miss


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In this episode of Project Management Masterclass, we break down one of the most widely used change management frameworks, the ADKAR model.

More importantly, we look at how change actually happens in real-world environments and why it often fails.

If organizations don’t change and people do, then understanding how individual change happens is critical to delivering successful projects and real business outcomes.

In this episode, you’ll learn:

What the ADKAR model is and how it works
Why awareness alone is not enough to drive change
The difference between understanding change and wanting it
How gaps in desire create execution friction
Why training and knowledge do not guarantee adoption
The difference between knowing and doing
How to better align the people side and business side of change

This episode also includes a real example from an ERP implementation to show how change can break down when desire is not established.

If you are leading projects, managing change, or trying to improve execution within your organization, this episode will give you a framework you can apply immediately.

But understanding change is only one part of it.

Leading change requires strong power skills. How you communicate, influence, align teams, and drive execution under pressure.

If you want to go deeper and strengthen those skills, you can explore the Power Skills course here:
https://www.developpowerskills.com/sales-page


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Project Management MasterclassBy Brittany Wilkins

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