Mental models allow us to take shortcuts when makings decisions. The heuristics that create the foundation of mental models can be stacked on top of each other to form new mental models, when solving problems. Some mental models are quick and easy – others are more complex. For Sam Corcos, co-founder and CEO of Levels, it's no surprise that he has many mental models – for pretty much every situation in life and business.

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(00:06) - Helping people to build defensibility vs a moat

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