Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

29. These Embarrassing Mistakes Made My Business More Successful


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I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read

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I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes—and still thrive.

In this episode, I’m opening up about some of the hardest moments behind the scenes of my six-figure business. From visibility blunders to failed launches and too-many-niches syndrome, I’m sharing the real missteps that helped me grow, not in spite of them—but because of them.

If you’ve been quietly beating yourself up for not having it all figured out, I hope this feels like a permission slip.

Part 4 of the "Greatness, Not Perfection" Series

🎯 You’ll Discover:

  • What I got totally wrong in the early years (and what I’d do differently)
  • A surprisingly costly visibility mistake I made for 3+ years
  • How a failed offer turned into one of my best-selling programs
  • Why perfection isn’t the goal—resilience is

🎧 Tune into all 4 episodes of the "Greatness, Not Perfection" Series

  1. Episode 26 - Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward
  2. Episode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger
  3. Episode 28 - My Secret to Marketing Without Losing My Mind: Consistency Containers
  4. Episode 29 (this episode) - These Embarrassing Mistakes Made My Business More Successful

Plus this related episode: Episode 21 - What Happened After I Picked the “Wrong” Marketing Strategy

👋 Your Free Next Step:

  • Want to feel better about your business missteps—and start creating a brand that grows with you?
  • 📕 Get the first 50 pages of my book "Establish Yourself" for FREE, and start designing a business that feels like home: ✨ https://www.greateststorycreative.com/read

Free Business Fulfillment Live Event with me:

  • Find encouragement and fresh ideas to enjoy your business more by joining me and Quinn Tempest of Create Your Purpose Collective® for a relaxed, valuable discussion on "Bringing Fun & Fulfillment Back to Your Business!" on Thursday, July 24 @ 1pm EST / 10am PST via Zoom
  • Free RSVP here: https://quinntempest.com/annie-quinn-roundtable/


#businessgrowth #greatnessnotperfection #brandingclarity #coachinglife #sixfigurebusiness #confidenceinbusiness #establishyourself

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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

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