Ever wonder why some photographers effortlessly book $3,000 clients while others hustle for $300? Spoiler: it's not talent. It's marketing—and today, I'm sharing the single strategy that skyrocketed my studio and made competitors irrelevant. It's wildly effective, and you can start using it right now.

In this episode, I'm walking you through my "dog whistle" marketing trick—a simple, printed piece that speaks so powerfully to your dream client, they can't look away. I'm sharing the full story behind how I stumbled onto this game-changing idea, why it works better than any ad spend, and how you can copy it without spending a fortune.

● How one emotional print piece turned strangers into raving, high-spending clients ● The psychology of why "fewer, better" always wins in a crowded market ● Real-life ways to use this when bookings dry up or you just need a spark

If you've been craving a fresh way to stand out without discounting your work or burning out, this episode is your green light.

RESOURCES:

Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

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