The rise of mindful drinking has taken hold internationally and now Australia is riding the wave with new products such as hard seltzer –alcoholic sparkling.

In the space of less than two years, the category has exploded into the Australian retail landscape.

Andy Skora and Will Morgan launched independently-owned, FELLR in 2020 and anticipate 500% growth in next FY2022.

They saw that the pre-mix category was moving towards lower-calorie and light/fresh trends and created an Australian brand. 

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