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On this episode of DTC pod we cover:

1. Finding unique solutions for parents.
2. Leveraging industry events for visibility.
3. Focusing on selling through their website.
4. Overcoming obstacles in shipping and delivery.
5. Harnessing the power of customer recommendations.
6. Iterating and improving to create exceptional products.
7. Exploring the unique characteristics of the baby category.

Timestamps
3:27 Action sports engineer finds value in baby industry.
7:54 Used kiteboarding technology to create portable cribs.
10:02 MVP used at trade show to sell.
13:42 Unique product gets attention at trade show
18:42 Nascent SaaS business launched on third-party marketplace.
19:47 Transitioned to Direct, faced shipping challenges, scaled up.
24:00 Unique direct-to-consumer baby gear company in stealth.
29:06 Lotus expanded into accessories and extensions.
29:57 Researching and selling practical, adaptable products profitably.
33:51 Compact, durable running stroller with folding design.
37:26 Building awareness for newcomer stroller brand

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