Full shownotes, transcript and resources here: https://soundbitesrd.com/295                  

In this episode, we explore the FoodMinds Conscious Consumption Index, revealing insights into consumer sentiment on healthy and sustainable food systems. Despite growing familiarity with the topic, less than half of consumers report purchasing healthy, sustainable options regularly. What’s driving this gap between awareness and action? Join us as we explore how people are thinking about healthy, sustainable foods. We'll discuss how definitions of sustainable foods are evolving, the generational differences in engagement, and the main drivers and barriers to purchasing. Discover why price, taste, and skepticism about marketing claims are significant obstacles, and learn how stakeholders—from companies to individuals—can help transform our food systems.