In this forward-thinking episode of The World Class Real Estate Podcast, we sit down with Mark Burgess, founder of Iceberg Digital and author of the acclaimed book “Where did my industry go?” If you’ve ever felt like you’re stuck in the day-to-day of estate agency, this episode is your invitation to zoom out — and level up.

Mark brings a unique perspective: part PropTech innovator, part strategic coach. He unpacks how AI and integrated systems are giving estate agents the edge — but only if they’re willing to think like real business owners, not just agents.

🎯 Topics covered include:

• Why most agents are running hard but standing still — and how to break free

• How AI-powered prospecting can uncover listings before your competitors even see them

• The critical mindset shift: from "agent" to CEO

• Why marketing your brand (not just your listings) is the new instruction-winner

• What’s broken with most CRM systems — and how Iceberg’s platform is fixing it

• Lessons from Prepare: AI's impact on business on what we can expect from the future of agency

🚀 About Mark Burgess:

• Founder & CEO of Iceberg Digital, a PropTech company that’s genuinely moving the dial for estate agents

• Best-selling author of The Estate Agency Revolution & Where did my industry go?

• Leading voice in helping agents combine technology, mindset, and marketing to scale sustainably

🧊 Powered by Iceberg Digital:
This episode is brought to you in partnership with Iceberg Digital, home of:

✅ AI-powered prospecting
✅ Instruction-winning marketing systems
✅ A fully integrated CRM that transforms the way your agency works

If you want to stop reacting and start leading, visit iceberg-digital.co.uk.

🎧 Whether you're an agent, team leader or independent business owner, this episode will challenge you to stop playing small — and start thinking strategically. Tune in now.