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As  entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.

In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:

1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency

If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!

FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook

 Download your free checklist:
 “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉mcclainmethod.com/fixmybrand

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