Sellers often look for the newest tool, software, or strategy to find success and increase performance. However, improving the core elements of sales is often overlooked. In today’s episode of The Sales Evangelist, Donald is joined by Dan Zavorotny, the co-founder and COO of Nurtisense, to learn what elements every great sales team should integrate into their culture.

Flexibility

• Culturally, you have to portray the values that work for your company. However, they might not fit other people.
• People operate differently. If you are a self-motivated individual and you know what will make you perform your best, you should have the flexibility to do that.
• People who like flexibility can find a balance in life that drives people’s ability to perform at their best time rather than the company’s best time.

Transparency

• Many employers sell potential employees on the dream of working with the company rather than the reality.
• Being straightforward with the reality of working with the company saves time interviewing, onboarding, and training because turnover will drastically decrease.
• Maintaining transparency after the hiring process and providing precise methods for improvement will make employees more comfortable asking how they are performing.

Metrics

• Metrics shouldn’t be arbitrary or difficult to measure - they should be specific and actionable metric that allows people to know how they can best move forward and accomplish new goals.
• It’s easy to get busy with busy work, but this often has little impact on the organization.
• Before starting an activity, determine the baseline you’re starting with and what you’ll consider a success.
• Without that baseline, how can you determine if the work was worthwhile?

Bonus: Sleep and Nutrition

• When sellers get a good night’s sleep, they perform better. Their expressions, body language, and enunciation are dramatically better when well-rested.
• Sleep is derived from your nutrition, meaning the better your diet, the better your sleep will be. 

To learn more about Dan and his work, visit Nutrisense’s blog, and connect with him on LinkedIn.

This episode is brought to you in part by Skipio.

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As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

hubpspot.com/marketers

bluemangostudios.com