The Floral CEO

3 key ingredients of a successful florist


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This week's show is about the three key ingredients that really can make a florist successful. 

There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell.  There's all these things around what creatives are. And as a florist, we are creatives. We are people who are using creativity to make beauty with flowers, but we can be so much more than that.

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The Floral CEOBy Jeni Becht

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