Creating content is one thing, but making sure your content creates the engagement you want is another. If your content sucks, you are not going to get any engagement. Once this happens, most people tend to give up on that type of content, thinking it doesn’t work for them, but as you’ll soon find out, this is usually not the case.

The biggest challenge that many people face when creating content is not knowing their audience. You have to know and understand your audience to create content that resonates with them. What this means is that you have to understand their frustration and fears which then allows you to meet them where they are at.

Once you understand your audience, you need to know their pain points. This enables you to create content that hits them on an emotional level. All your content, including ads, should be designed to address their pain points and resonate on an emotional level.

The third key to creating great content is telling a story. People love stories, and there is no better way to connect with your audience than through stories. The thing with stories is that you have to do it in such a format that makes your audience take the action you want.

Click play on this episode to hear of a great 5 step framework for telling a story that will resonate with your audience and make them take the action you want.  

Key Takeaways

• If your content sucks, there will be no engagement (01:47)
• Knowing your audience to meet them where they are at through your content (02:55)
• Knowing your audience’s pain points (10:46)
• Connecting with your audience on an emotional level (13:31)
• The hero of your story has to be the customer (16:00)
• How to tell a story to resonate with your audience (17:10)
• 5 step framework for how to tell a great story (18:09)

Additional Resources:

• John Farkas Email 
• blueoceanfitness.net

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• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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