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In this episode, I’m breaking down the top 3 mistakes that could be holding you back from reaching your sales goals:

1. Not building a brand beyond your product
   You are NOT your product or company! Relying on them for your identity is risky. Let’s build a brand around YOU, because YOU are the constant.
2. Not understanding your ideal customer
   It’s not enough to sell to everyone. Get clear on who your ideal customer is, what her pain points are, and how YOU can solve them beyond just your product.
3. Focusing only on short-term sales
   I get it—you want to hit this month’s sales goal. But focusing only on the short term keeps you stuck in scarcity mode. Let’s think bigger and build something sustainable!

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