Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolving, the path to ecommerce success in Google Ads fundamentally comes down to three things: maintaining a strong foundation, optimizing your inputs, and growing through new channels.

From the "Three Cs" of data integrity to the specific attributes in your product feed that matter most, this episode is packed with actionable advice for store owners and marketers.

Key Topics Discussed:

• Data Foundation: Why conversion tracking, consent mode, and customer match (the "Three Cs") are non-negotiable for 2026
• Feed Optimization: How to tweak product titles, types, and images in Merchant Center to train Google’s AI
• Performance Max: Why PMax is "end game" and how to prepare your account if it hasn’t worked for you in the past
• Demand Gen: Using lifestyle imagery and lookalike segments to reach users before they search
• YouTube Strategy: Why video is now table stakes and how to leverage the "in-feed" placement for search intent

Watch the full webinar here: https://producthero.webinargeek.com/best-practices-for-ecommerce-in-2026?cst=jyll-yoann

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode104
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Read more about this topic on Jyll's Google Ads Blog
What you need to know about micro-conversions in Google Ads https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

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