3 Simple Systems in Place Before You Send Offers (LA 960)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Good day.

Steven Butala:                   Welcome to the Land Academy show entertaining land investment talk I'm Steven Jack Butala.

Jill DeWit:                            And I'm Jill DeWit broadcasting from sunny southern California.

Steven Butala:                   Today jill and I talk about the three simple systems you should have in place before you send out mail. And I chose this topic because I was going through Land Investors and there's lots and lots of discussions about ... It seems to me there's three types of discussions that go out about mailers in Land Investors. Oh my gosh I just bought 14 properties I can't believe it. And then almost immediately you just don't hear from them anymore 'cause they're done with it. They learned how to do it and they're rinsing and repeating and repeating and repeating. Those are my favorite.

Steven Butala:                   Number two is how do I sharpen my pencil? What's the first step I don't know what to do? And then number three is, "Hey I did all this stuff. It's just not working like I thought." And that's really what this show is about, this episode. I sent out a bunch of mail, I'm getting a response it's not the response that I thought. Let's look at the systems that I have in place. Maybe there's something I missed. That's what I really ... It's technical week I guess this week.

Jill DeWit:                            I guess so. Went from back office week to technical week and that's okay. That's how we do-

Steven Butala:                   It's the same thing.

Jill DeWit:                            Things.

Steven Butala:                   Before we get into it let's take a question posted by one of our members on the LandInvestors.com online community. It's free.

Jill DeWit:                            Sandy asks, "What makes one county better than the other county when comparing back tax history?" Love it.

Steven Butala:                   Why are you guys always saying back taxes don't, never mail, why are you answering this question?

Jill DeWit:                            No we're talking about back taxes.

Steven Butala:                   What does back taxes have to do with it?

Jill DeWit:                            Right. Wait a minute.

Steven Butala:                   What the hell Steve? When you're choosing a county it's important. It's not imperative. It's important to look at the back tax history of that county. Some counties like Wayne county Michigan where Detroit is there's 20, 30, 40, 50000 properties in a back tax situation. That's a red flag for me. That's all I'm saying. Just take a look at it. Mojave county same situation there's always 14, 15, 20000 back tax properties on there. Is that a red flag? Should you send your mail? Maybe, maybe not. Some counties have no back tax for ... Utah for some reason is famous for having very very few back tax properties ever.

Jill DeWit:                            Right.

Steven Butala:                   So maybe it's a cultural thing up there. I'm not sure. All I'm saying is take a look at it and make a decision so here's an example. I mean Wayne county Michigan has all these inner-city back tax properties that are amassing it's gonna be, it's, in my opinion, unfixable in our lifetime for a bunch of reasons. Mojave county on the other hand has the same back tax situation that might be a good thing 'cause there's just a lot of property that has been sold in the 60s and 70s and 80s that nobody's just gonna do anything with it and they just let it go back so that's a good thing.