Today I’m talking TikTok with Olivia Starling, who has found incredible success building and growing an online store using TikTok. 

Now, when I think of TikTok, I think of teenagers and people dancing all over the place. 

And yes, I admit to having been drawn into TikTok’s plethora of video content, descending down a tunnel filled with recipe videos, makeup tutorials, puppies, and people who haven’t yet heard of what the acronym “TMI” is all about. 

But Olivia has cracked the code needed to use TikTok as a viable way to promote your products and grow your online shop. In this episode of the Because I Can Life podcast, she shares so much good information about how you can make this social media sister work for you too. 

Here are 3 tips to grow your ecommerce store with TikTok: 

1. Create real content that resonates with real people. People are TIRED of being sold to. Give them something beyond merely a sales pitch.
2. Combine TikTok with other social media platforms. According to Oliva, her strategy includes TikTok, Facebook, and even Instagram. It’s about capitalizing on the strength each one offers.
3. Never use content just once. If you’re going to invest time or money—or both!—don’t just publish it in one place, one time. You need to get as many eyes on your content as possible (including the content you’re not creating on your own.That’s a hint.)

And there is SO MUCH MORE where those come from, so you are DEFINITELY going to want to listen!  

Additional Resources 

Follow Olivia: 

On Instagram: @oliviaisnotaninfluencer

Olivia’s Website: OliviaIsNotAnInfluencer.com 

Product Website: Starlettegalleria.com

TikTok Secrets PDF: www.tackleyourtraffic.com

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

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