Many people in real estate think being a generalist is the fastest path to greatness. That couldn’t be further from the truth. 

We see it constantly with the agents we feature on this show. Some of the biggest and most successful names in this business are the ones specializing in the smallest niches.

The more you can dominate your own corner of a market, the longer you’ll survive and thrive through industry shifts. 

In a real estate market that’s filtering out the weakest agents, strength comes from specialization, not spreading yourself too thin. There are many ways to niche yourself - you can go for a specific type of property. You can choose to invest more money in marketing when everyone else is backing away, or you can focus on the platforms you use. 

Whatever path you take, narrowing down your focus pays off massively in this industry. In this special episode, we’re highlighting 3 real estate professionals who’ve been winning through unique business models and niches. Rob Ellerman, Mike Smallegan and Chris Mosier share what they are doing to set themselves apart in today’s real estate landscape. 

 

You’ll learn:

• Why the lakefront living niche will always demand agents

• The smartest way to expand your real estate footprint 

• How to stop hating on Zillow and use it to your advantage 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

 

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