Real Producers

Everyone says the key to success is to keep moving forward: innovate, adapt, stay "ahead of the curve." But what if the real edge in business isn't pushing forward at all?

What if the future actually belongs to the people who slow down, look backward, and go deeper instead of wider?

We live in a culture obsessed with scale and shortcuts. The next strategy, the next AI tool, and the next secret hack. Yet the people who consistently rise to the top all share a different obsession: repetition.

They return to the same core fundamentals over and over again until mastery turns into momentum. While most get distracted by trends, they build empires by doing the boring things no one else has the patience for.

What separates exceptional business owners from everyone else? How do you get the edge in business?

In this episode, we're joined by one of the most sought-after performance coaches in real estate and leadership, Jon Cheplak.

We talk about why most business problems are really personal ones, why mindset outweighs strategy 99 to 1, and why mastering the mundane may be the most rebellious act in a world addicted to novelty.

Things You'll Learn In This Episode

• The myth of innovation Everyone's obsessed with what's next. But what if the real secret to scaling isn't adding something new, it's going back to what already works?
• Discipline over motivation Motivation fades, but discipline compounds. How do top performers stay consistent when the work gets boring?
• Mastery of the mundane Elite operators don't chase dopamine; they chase depth. Why is the ability to "embrace the boring" the true mark of greatness?
• The personal problem behind every business problem When your health, mindset, or relationships falter, your business will too. What if success is simply who you are being magnified?

Guest Bio

Jon Cheplak is one of the most sought-after real estate leadership and productivity coaches and consultants on the planet. He is the creator of a system and process that speeds up growth and increases profits through the attraction, development, and retention of productive agents, and over the years, adding BILLIONS in sales volumes to real estate teams and companies throughout the world. Jon brings over 27 years of practical, applied real estate experience as a successful agent and an executive who led a multi-office, tri-state real estate company. He has spent the last 12 years as a speaker, coach, and strategic leadership consultant working with presidents, ceo's, managers, and agents throughout the United States, Canada, and Europe, focused on operating a highly successful real estate business. To learn more, visit

https://cheplaklive.com/ or follow @cheplaklive.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In real estate, most people talk about competition: who's selling more, who's winning listings, who's dominating their market.

But the real magic happens when the best of the best come together to learn, collaborate, and push the entire industry forward.

That was the spirit behind RP Elevate, our first-ever national conference. What makes this event different from other conferences is the people in the room. Every attendee is a top producer, a top 500 agent in their market, someone who doesn't just take notes but takes action.

And as Real Producers continues to expand into 150 markets across the country, that DNA stays the same, uniting the agents who are already leading their markets and giving them a place to grow together.

In this episode, agent, coach, entrepreneur, and founder of Gold Bar Staffing, Juan Carlos Barreneche, returns, and we talk about insights and takeaways from RP Elevate.

I believe Real Producers is one of the last brands that truly has hope in the industry. We're not constantly putting out sky-is-falling content. -Remington Ramsey

Things You'll Learn In This Episode

• The power of systems Systems aren't about control, they're about freedom. How do elite agents use systems to build businesses they can sell, not just survive in?
• Implementation over inspiration Why do most agents leave conferences motivated but unchanged, and what makes the Real Producers audience different?
• From magazine to movement Real Producers started as a local idea and now spans 150 markets. How did one partnership turn a dream into a national force?
• Hope as a brand strategy While others preach doom and disruption, Real Producers lead with optimism. Can hope be the new differentiator in real estate media?

Guest Bio

Juan Carlos Barreneche is a renowned real estate coach and dynamic public speaker with a distinguished history of transforming real estate businesses. Leveraging the strategies of the nation's top real estate agents, Juan Carlos built and led a high-performing team to over 7 figures in annual production by the age of 27. His expertise in creating scalable systems and empowering teams makes him an invaluable resource for real estate professionals aspiring to elevate their careers and build sustainable businesses. Visit goldbarstaffing.com or follow @juangoldbar.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts, or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most agents stumble into real estate thinking it's all about sales skills, marketing tricks, or having the right connections.

The truth is: some of the most successful agents come from industries that outsiders would never expect. Places where hustle, resilience, and people skills are forged under pressure.

Industries like restaurant and bar sales.

That's the hidden advantage: agents who cut their teeth in high-pressure, people-driven industries often have the exact skill set real estate rewards. They know how to work long hours, how to read personalities on the fly, and how to stay calm when money is on the line.

And when they pair that grit with smart systems, the results scale fast.

And sometimes, what doesn't fit in one industry becomes the superpower in another. In bars and restaurants, being a morning person is almost a handicap. You're out of sync with the job. But in real estate, it's the opposite. Being a morning person is a huge advantage.

How did Danielle Dowell go from bar sales and launches to $1 billion in real estate sales? What's her mentality on real estate disruptors?

In this episode, the top Chicago real estate agent and the founder of The DoWell Group shares her story and the key to her real estate success.

If you embrace change, you can see through it, come up with ideas, and change how you run your business in order to maximize how much money you make. -Danielle Dowell

Things You'll Learn In This Episode

• Why tough markets create lasting success Danielle entered real estate in 2008, when deals took 80+ showings and months without offers. How did starting in the hardest market give her a permanent edge?
• Culture over commissions Most team leaders obsess over splits and numbers. Why does Danielle insist that personality fit and culture matter more than production?
• The underrated value of "assistant years" Danielle won't hire brand-new agents, but assistants on her team often outperform solo agents with a decade of experience. What does this reveal about deal flow and learning curves?
• Legacy beyond sales After crossing $1B in career volume, Danielle isn't chasing the next number; she's creating a foundation to help kids see the role models who could change their lives. How does giving back become a new measure of success?

Guest Bio

Danielle Dowell is a top Chicago real estate agent and the founder of The DoWell Group. Danielle provides her clients with a firsthand, thorough education of the city and its many neighborhoods. Her firm knowledge of the Chicago market, coupled with years of experience in real estate negotiation, makes her an invaluable asset to her clientele. Known for her around-the-clock work ethic and quick response time, Danielle has expanded her business by developing relationships with the best in the business and involving herself in every step of the process. Whether buying or selling, Danielle is a strong believer in the importance of well-executed marketing. As a broker at Berkshire Hathaway Home Services, Danielle and her group have access to the best resources in the city, both internally and externally. She utilizes these resources to build unique, interest-generating platforms for every property. Follow @ms.danielledowell or @TheDoWellGroup on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Can you increase sales without increasing the time you spend in the business?

In real estate, the default answer is no. More numbers usually mean more hours, more stress, or hiring more people.

But Andrea Tuell has proven that it doesn't have to be the case.

A single agent in Northern Colorado, Andrea has grown her business year after year, consistently breaking her own records, while running lean with just one assistant.

Her breakthrough came not from hustling harder, but from making a decision most agents delay far too long: hiring a coach before she "felt ready."

That one move unlocked seven straight years of growth and her biggest month ever.

How do you change your mindset around coaching? How do you show up in your business in the midst of personal trauma and tragedy?

In this episode, Andrea shares how she scaled smarter without a mega team, the rituals that reset her mindset on hard days, and the deeper mission that fuels her work.

Growing your business is about constantly learning your capacity and how to create better systems and do better for people. -Andrea Tuell

Things You'll Learn In This Episode

• Coaching isn't an expense, it's a growth engine Andrea was 15 years into her career and plateauing when she hired her first coach. Within a year, her GCI jumped by $100k. How do you know when it's time to invest, even if the numbers scare you?
• Scaling without a mega team Most agents assume more deals require more agents. Andrea shows how one licensed assistant and the right systems can outperform an entire team. What's the formula that keeps her lean and profitable?
• Turning trauma into impact Andrea's IVF journey led to "Raising Angels," a foundation supporting young parents in Northern Colorado. How do you turn personal challenges into a mission that fuels your business and community impact?
• Faith, family, and building a business that lasts How do you design a business that supports, not swallows, your life?

Guest Bio

Andrea Tuell is a Broker Associate and Partner with The Group, Inc. Real Estate. She has been involved in every aspect of real estate since January 2005. She actively sells new construction projects and resale homes. Andrea's span of knowledge includes: new home sales training and hosting, new homes and resale marketing and advertising, and selling new homes for the top Builders in the market. Andrea's family has a long and successful track record in the real estate business. Both her father and her brother, Ryan, are active and well-respected in the real estate industry. She loves selling real estate and working with people. To learn more, visit https://andreatuell.com/.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

The "rules" of YouTube sound simple enough: keep it short, make it entertaining, don't get negative, and never, ever sell in your videos.

But here's the problem: those rules were written for creators chasing clicks, not for agents trying to sell homes.

And if you follow them blindly, you'll end up with content that looks successful but doesn't move your business forward.

Because the truth is, real estate on YouTube runs on a different playbook. A one-hour home tour will outperform thirty viral shorts, not because it racks up views, but because it builds the kind of trust buyers need before they call.

A video about the worst things about living in your city won't scare people away; it'll draw in serious clients who value honesty more than hype.

And while most creators hide their calls-to-action to protect their watch-time graphs, asking for the business, directly and consistently, is the difference between a channel that flatters your ego and one that fills your pipeline.

Is there still room for growth on YouTube? What kind of content should we be creating?

In this episode, we explore how Detroit Metro agent and YouTube creator, Paul Wolfert, turned those counterintuitive moves into a business that generates million-dollar leads.

His story proves what every agent needs to hear: if your goal is clients, not clout, you have to be willing to break the so-called rules.

Things You'll Learn In This Episode

• Vanity metrics vs. real business Instagram views can make you feel like a local celebrity. But why does YouTube's slower, longer, less "viral" content convert into clients while short-form rarely does?
• The shocking success of honesty Paul's counterintuitive "Why Not to Move to Detroit" video attracted serious buyers. How does being upfront about flaws actually build trust and authority?
• Why watch-time beats virality A single one-hour tour video can create more loyalty than 30 viral shorts. What does this reveal about consumer psychology and relationship-building online?
• The CTA mistake that almost cost Paul his business Removing calls-to-action improved his watch-time graph but destroyed his leads. What does this teach us about resisting the temptation of "pretty" metrics?

Guest Bio

Paul Wolfert is a leading Metro Detroit Realtor and YouTube creator who has built a thriving business by showcasing the region through authentic, in-depth video content. With more than 47,000 subscribers and hundreds of families helped, Paul has become a trusted guide for anyone looking to buy, sell, or build in Metro Detroit.

Paul Wolfert

YouTube: https://www.youtube.com/c/PaulWolfert

Instagram: https://www.instagram.com/paulwolfert/?hl=en

Resources Mentioned

DJI Osmo Pocket (Creative Bundle)

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most real estate agents and vendors pour their energy into chasing new clients, but the real money isn't in the hunt; it's in what happens after the contract is signed.

How you handle a client from the moment they say "yes" determines everything.

The mistake most people make is treating the sale as the destination, when in reality it's the most dangerous moment in the entire relationship.

Right after the purchase is when the client is least likely to buy from you again. So instead of celebrating the sale, we should be getting into action so we don't lose them.

We spend thousands trying to break into the right circles, get in front of the right clients, and finally land the client we've been pursuing. What if we could put that effort towards existing clients and customers?

Too many vendors and partners are focused on gaining new clients. It's actually smarter to turn people who have bought from you before into regulars.

How do we earn people's loyalty? What phases do all customers and clients go through?

In this episode, I reveal strategies to turn a single transaction into a lifetime of business.

Assume that your clients have buyer's remorse right after the sale and keep earning their business over and over again. -Remington Ramsey

Things You'll Learn In This Episode

• The phases of the customer experience From sizing you up to becoming your advocate, each stage requires a different strategy. Which of these phases are you neglecting, and how much revenue is slipping away because of it?
• Buyer's remorse is real, and it's killing retention Signing the deal doesn't mean the client is secure. How do you reinforce their decision in that fragile "what did I just do?" moment before regret takes over?
• You are a professional stranger One Uber driver with a perfect 5.0 rating built his reputation on mastering first impressions and emotional intelligence. How do you make every new client feel seen, safe, and valued in the first five seconds?

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts, or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most agents chase the dream of selling luxury properties in LA or Orange County, but what if the real fortune is hiding in overlooked, "unsexy" markets?

Cyrus Mohseni didn't just stumble into real estate investing; he cracked a code in a place most people would never think to look: Muncie, Indiana.

While most agents were fighting for overpriced duplexes in LA, Cyrus was quietly buying homes for the price of a used car, building a 100+ unit portfolio, and reshaping an entire community.

Now, he's not just investing in properties, he's working with city leadership, redeveloping neighborhoods, and using the profits to fuel a new venture in real estate tech that could completely rewrite how brokerages operate.

Cyrus leads one of the top-producing teams in Orange County, closing $100M a year while simultaneously scaling in the Midwest.

He's done what most only dream of: turning small-town, distressed real estate into a scalable system and leveraging those wins into tech innovation that will leave behind the agents who refuse to adapt.

How did he end up investing in Muncie? What's the biggest issue that holds tech companies back in real estate? How do agents make sure they aren't out of the business in the next two years?

In this episode, Cyrus shares how he built his empire in Muncie, what he's building next in real estate technology, and why AI isn't just a shiny tool; it's the tidal wave that will wipe out 40% of today's agents.

Things You'll Learn In This Episode

• The overlooked goldmine of C+ markets Everyone wants the luxury listings, but Cyrus built his wealth by buying $3,000 boarded-up homes in a small town. Could the markets you've ignored hold the highest ROI?
• Stop being the operator, start being the visionary Cyrus scaled past the grind of cold calls and open houses by shifting into visionary leadership. Are you still stuck in the weeds, doing what your hires should be doing?
• AI isn't optional; it's survival Just as DocuSign changed real estate forever, AI will 100x that disruption. 40% of agents won't survive this shift. Will you be one of the ones who adapts, or one of the ones replaced?
• Building more than wealth Beyond profits, Cyrus is helping Muncie shift from a "city everyone leaves" to a place where Ball State graduates start families and careers. What happens when your investing strategy creates not just returns, but revival?

Guest Bio

Cyrus Mohseni is a multitalented real estate executive, investor, life coach, entrepreneur, speaker, and philanthropist. His unmatched drive, unmistakable integrity, and unwavering commitment to personal growth have made him a highly sought-after individual. He was named one of the Top Ten Real Estate Entrepreneurs to Follow Going Into 2022 by USA Today, a 30 Under 30 honoree by the National Association of Realtors®, a member of the Forbes Real Estate Council, and a recipient of the Rising Star Award from the California Association of Realtors®. Known for leveraging innovative strategies and cutting-edge technologies, Cyrus is an expert marketer. His marketing acumen has earned him several awards, including the Most Innovative Real Estate Marketing Team award and the Best Real Estate Marketing award. Cyrus co-founded The Keystone Team with a vision to revolutionize the real estate industry. By focusing on his core values of loyalty, integrity, drive, and service, he led the company to unprecedented growth and success, earning it a place on Inc. Magazine's list of the world's 5,000 fastest-growing companies. Cyrus is also the host of 'Cyrus' Podcast', which ranks in the top 10% of podcasts globally. Moreover, he is one of the most respected life coaches in the world. Follow @cyrusandre on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Everyone loves the idea of a packed event that fuels connections, drives referrals, and elevates your brand. But if we're honest, most real estate events flop.

The vibe is off, the wrong people are in the room, and the whole thing feels like a desperate networking contest instead of a place where top producers actually want to be.

Here's the truth: it's not about the headcount, the flashy theme, or how many business cards you collect. It's about the energy you bring, the quality of the people in the room, and the intentionality before, during, and after the event.

When you master that, events stop being a gamble and become your most powerful business development tool.

Is your event being too self-centered the reason no one's attending? What other mistakes are agents and organizations making with their events?

In this episode, Orlando Real Producers and branding expert, Aaron Ludin, returns.

Aaron's built one of the top five franchises in the entire company, not just by publishing, but by throwing some of the most impactful real estate events in the country. He has cracked the code on why people show up, what makes them stay, and how to make sure your events never fall flat.

Today, we dig into Aaron's event formula, before, during, and after, and uncover the mindset shifts and tactical strategies that separate events people remember from events they regret.

Things You'll Learn In This Episode

• Stop chasing the wrong crowd Too many vendors waste time nurturing "someday" agents. Why should you stop offering free consulting to people who won't move the needle and instead double down on the ones already doing business?
• Stack the deck A successful event doesn't happen by chance. How do you build in guaranteed attendance? Is hoping people show up the fastest path to empty rooms?
• Connection > performance Your job as the event host isn't to be the star of the party. It's to work the room like a puppeteer. What should you be doing during the event?
• Follow-up is the forgotten superpower The real ROI of an event often happens afterward. How do you capture feedback, synthesize lessons, and turn one event into a stepping stone for the next?

Guest Bio

Aaron Ludin is a speaker, author, coach, and owner of Orlando Branding Agency, and Publisher of Orlando Real Producers. Orlando Branding Agency, a Florida-based firm, serves thousands of real estate professionals, helping agents with client retention through follow-up systems and strategic gifting. Aaron is a graduate of the University of South Florida with a Bachelor's Degree in Marketing & a Master's Certification in Sales Management. Aaron is a serial entrepreneur and Hall of Fame member with Vector Marketing/Cutco Cutlery. Follow @aaron.ludin on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Many real estate agents believe YouTube is a missed opportunity. They moved on it too late, the ship has sailed, and only the early adopters or viral sensations can turn videos into closings.

The agents who are investing in YouTube are approaching it the wrong way. They try to be the whole country's Realtor, chasing broad topics and national views, instead of being hyperlocal.

Far too many believe they need tens of thousands of views to see results, when in reality, a few dozen of the right eyeballs can change the trajectory of their business.

Ken Pozek is living proof that all these assumptions are dead wrong. When he moved to Orlando, knowing no one, he didn't buy leads or flood social media with generic content; he doubled down on hyper-local YouTube videos.

Today, that channel drives leads daily, powers a team, and pulls in steady referrals from agents across the country… all without spending a dime on ads.

How do you turn YouTube videos into local leads and closings? What makes a YouTube lead so much better than a Zillow lead?

In his return to the show, Ken dismantles the biggest myths holding agents back from YouTube success and reveals the exact strategies that turn a small, targeted audience into a 24/7 lead engine.

Agents screw up when they try to talk about all real estate everywhere, and be the economist of choice for the whole country, instead of being their local Realtor. -Ken Pozek

Things You'll Learn In This Episode

• The YouTube gold rush isn't over Some people think it's too late to invest in YouTube. Can an agent start now and still carve out a profitable channel?
• YouTube leads vs. paid internet leads How does YouTube transform you from a commodity to a sought-after advisor?
• The power of staying local The biggest mistake agents make is trying to be everyone's Realtor. How does focusing on hyper-local content generate leads that national-style videos never will?
• Turning videos into evergreen lead machines Some people think YouTube can only generate buyer leads. What simple structuring trick keeps videos producing sellers and referrals?

Guest Bio

Ken Pozek is a Realtor, digital content creator, and founder of The Orlando Real.

The Pozek Group is a specialized group of real estate agents, led by Ken Pozek, in Orlando, Florida. After helping over 2,000 buyers and sellers, The Pozek Group has become one of the nation's top-selling groups. Garnering hundreds of 5 star reviews and helping clients from all over the world find a home in Orlando. For more information, head to https://www.theorlandoreal.com/ and subscribe to the YouTube channel.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most of us don't realize this, but our dreams die long before we've even tried to make them happen. We think it happens after a failed business, a bad job, or a tough season, but it starts in childhood.

Without even noticing, we begin capping our ambitions to match our current circumstances. We play small, not because we want to, but because we've convinced ourselves the "big wins" are for other people.

And when those limits follow us into adulthood, the damage is exponential, especially in business and investing. We end up making decisions based on fear, not opportunity.

In this episode, I take you back to my eight-year-old self at a Monopoly board. That game shaped how I saw money and how I played for years.

I'll share why I avoided "Boardwalk," not just in Monopoly, but in life. And I'll explain how changing my relationship with money completely rewired the way I play today.

Things You'll Learn In This Episode

• The silent killer of ambition What subtle childhood messages about money and "realistic" dreams are still running the show in your financial life?
• "Boardwalk" isn't the goal How can reframing big-ticket investments change your strategy (and your stress) forever?
• Breaking generational money habits Most parents accidentally teach their kids the wrong lessons about money. How do we create a legacy of confidence and wealth instead?
• The mindset shift that multiplies opportunity Why should we stop asking, "Can I afford this?" and start asking, "How can I make this work for me?"

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

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