In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. 

Maybe that’s why the industry has so many problems around perception and professionalism. 

What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. 

That’s what Erin Krueger built in Nashville. Her team is built so well that her 8 agents easily do the production of a team with 20 agents. What’s her secret? How did she find her way into the luxury market during covid? 

In this episode, the team leader and author of the new book Capture the Culture shares how she built such a great business. Erin also talks about her journey into real estate and the simple but highly effective ad that gets her luxury listings. 

If you treat your team right and create a great culture, your clients are going to feel it, and they’ll be clients for life. -Erin Krueger

Things You’ll Learn In This Episode 

• Wear your positive pants  After losing both her parents to a car accident, Erin went through many challenges. What did she learn from them?
• A different way to recruit  Many team leaders don’t think of how they can impact their people. Why is this Erin’s first priority? 
• Collaboration not competition  Real estate agents can be competitive and that can kill the culture of a team. How do you get agents to support, help and mentor each other?
• How to attract luxury buyers How did Erin turn website hits in other states into luxury deals in Nashville?

Guest Bio

Erin Krueger is a speaker, coach, team leader and author of Capture the Culture. Over the years, The Erin Krueger Team has grown into a one-of-a-kind force in this competitive market. The team is creative, works tirelessly and is motivated to deliver white glove service to all of their clients. Erin was ranked #1 in TN and #14 in the US as a solo agent by the Wall Street Journal. She then parlayed that success into a thriving and growing real estate team who are ranked year after year nationally. Recently, Erin and her team were ranked #1 in TN and #3 in the nation for most homes sold and sales volume by Real Trends and featured in the Wall Street Journal. The team has also been named ‘Top Selling Team’ 5 years in a row by Greater Nashville REALTORS®. Regardless of the number of homes sold or awards won, the people matter most. Their relationships with clients run deep and they treat each and every client as if they are their only client. The team prides themselves on providing the highest level of service to their clients and fellow agents. They strive for a seamless experience and work hard to ensure that each transaction runs smoothly. These seasoned brokers and savvy marketers craft an all-inclusive plan for each home they market. That background has allowed them to combine high-level marketing tactics with proprietary systems and processes that bring buyers and sellers together. The Erin Krueger Team’s extensive knowledge of real estate is beyond comparison and brings a combined 80+ years of practice in the industry with thousands of completed transactions and over 2 billion dollars in real estate sold. Visit https://erinkrueger.com/ and follow ​​@theerinkreugerteam on Instagram. 

Buy Erin’s book Capture the Culture here.  

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. 

What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. 

One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. 

Industries like title, mortgage and home builders leverage this power and get a lot out of it. How do I become an agent ally? What do marketers and entrepreneurs get wrong about ROI? 

In today’s special replay episode, I’m sharing a recent conversation I had with videographer and Real Producers partner, AJ Kallas. I share the story of Real Producers, and talk about how to leverage the real estate agent community to grow your business. 

Many industries are missing the boat on saving consumer advertising dollars by spending money on getting real estate agents to connect them to their databases. -Remington Ramsey

Things You’ll Learn In This Episode 

• The power of becoming an agent ally Could businesses save ad dollars by shifting what they spend to get in front of consumers and putting it towards the real estate community? 
• ROI = Reach Optimal Impact  In the marketing game, ROI is often tied to getting a specific amount of money back, but it doesn’t always work that way. Why do we need to reframe this and tie ROI to visibility and awareness instead? 
• A less painful path to entrepreneurship  Many aspiring business owners think getting a job is a waste of time, but could a job be the key to building a successful venture?  

Guest Bio

AJ Kallas is a professional videographer based in Indianapolis. He is passionate about helping real estate agents and personal brands nationwide leverage the power of video marketing to grow their businesses. AJ has been working in this field since 2019, and he has seen firsthand how real estate video production can make a significant difference in an agent's success. AJ’s community focus and passion for video marketing led him to begin working with real estate agents. He loves partnering with those who actively make their communities better places to live in. By working together, AJ and his clients can create real estate video marketing strategies that not only drive business growth but also have a positive impact on the community. Visit https://www.ajkallas.com/ to learn more. 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In real estate, agents wear many hats. We’re marketers, advisors, entrepreneurs, and salespeople, but one important role we tend to overlook is community builders. We’re in a unique position to influence and inspire people, using homeownership to close the wealth gap.

It’s easy to focus on what real estate can do for us, but we can’t lose sight of what it does for our communities. Through real estate ownership, many people have been able to change the trajectory of their lives and step into financial freedom. That’s why a real estate transaction has so much emotion attached to it. The more people we help achieve this dream, the better our communities will be. How do we impact and inspire the communities we serve? How do we leave a legacy that won’t ruin our children?

In this episode, I’m joined by Baton Rouge real estate agent, investor, philanthropist, and founder of Prime Properties, Richard Spears. He shares how one transaction changed his perspective on real estate and how he uses that experience to make a bigger impact.

One of the greatest things about this country is how we can use real estate as a vehicle to build wealth. -Richard Spears

Things You’ll Learn In This Episode 

• Close the wealth gap one family at a time As agents, we’re at the center of one of the most significant financial transactions in people’s lives. How do we use this to help our communities build wealth?
• How to positively impact your community Real estate agents are also community builders. How do we use our influence to inspire the people around us and show what’s possible?
• Give your kids opportunities, not money Parents want to build wealth and set their children up for a bright future. How do we avoid spoiling our children in the process?

Guest Bio

Richard Spears  is an experienced real estate agent, investor, philanthropist and owner and founder of Prime Properties in Baton Rouge. He is a 40 Under 40 business owner, owner of one of the top real estate brands in his city with over $700k in GCI. Richard goes over and above to serve his community and make it a better place, and is the winner of The Service Heart award. Follow @realtor_rich_ on Instagram.

Books Mentioned

• What Would the Rockefellers Do?: How the Wealthy Get and Stay That Way ... and How You Can Too

• Rich Dad, Poor Dad 

• Outwitting the Devil 

• Never Enough: From Barista to Billionaire

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

tart a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Horses and human beings during a real estate transaction are a lot alike - they need to be handled with emotional intelligence. Purchasing or selling a home is a high stakes scenario with a lot of money and emotion on the line. 

Just like horses are sensitive to the emotions of their riders, consumers are sensitive to the emotions of their agent. 

Unfortunately, a lot of deals go south and people get hurt because agents lack the EQ required for things to go smoothly. In order to be great agents, we have to apply level-headedness to our transactions, and avoid showing strong emotions because it can ruin the transaction. 

Our guest has a horse farm and is a highly successful broker, and working with horses taught her a lot of real estate success. Brittney Pino started her own brokerage and earned $1 million in commissions as a single mom. 

What factors were key to her success? How do we increase our EQ? In this episode, she shares her story, why she bet on herself and started her brokerage, and what real estate agents need to implement to make more money. 

The life you’re living you’re choosing. If you don’t like it, you can make different choices. -Brittney Pino

Things You’ll Learn In This Episode 

• How to get out of your comfort zone If you look at the stories of many accomplished people, success is birthed from having your back up against the wall. Is there a way to ignite that fire inside without hitting rock bottom?  
• Real estate clients are a lot like horses Emotional intelligence is key in real estate, and it’s something we can learn. How do we build up our EQ muscle?
• The secret to excellence  Why do we have to take care of our bodies first before we can be successful at anything?

Guest Bio

Brittney Pino is a real estate broker, speaker and owner of PINO & Associates. She has been voted Baton Rouge Broker of The Year for 2 years running, and she achieved the impressive feat of earning a $1 million in commission in 2020. Brittney has been featured in Baton Rouge Business Report, inRegister Magazine, Real Producers Magazine & WAFB, to name a few, for her knowledge and expertise of the real estate market and for opening her own brokerage during the pandemic while still being one of the top agents in the area and keeping her clients her top priority. To learn more, visit https://www.brittneypino.com/ and find Brittney on Facebook and Instagram. 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

“Invest in real estate, it’s the true path to wealth” they say. 

That’s not the whole story. 

True wealth doesn’t come from simply racking up assets, but by building business enterprises that produce passive income. 

So while buying up single-family, multi-family, short-term rentals and other investments is a big piece of the puzzle, that’s only step one. To fully experience the power of real estate, we have to take it a step further, and run those investments like a business. 

The challenge is: most people (even real estate agents) get so caught up in earning the next check and spending it that they don’t do what it takes to build wealth until it’s too late. 

How do we invest the right way? What’s the secret to success in real estate? 

In this episode, I’m joined by entrepreneur, investor and one of the most successful Real Producers publishers in the country, Nick Najjar. He shares how he’s been able to have so much success in business, and what people forget about building wealth. 

Investing in real estate doesn’t create true wealth, that’s only step 1. What actually creates wealth is acquiring properties and then running them like a business enterprise.  -Remington Ramsey

Things You’ll Learn In This Episode 

• The secret to success is simple If anything holds us back in business, it’s letting our emotions get in the way of the reality of the situation. What emotions get in the way of what we need to do to succeed? 
• How to double down on what works In our real estate businesses there are two kinds of tasks - non-urgent fires that feel important and the work that creates the results we want. How do we focus on the latter?
• What it takes to actually create wealth (it’s not just investing) Real estate investing alone won’t create financial freedom. What do we need to add if we want to truly have wealth? 

Guest Bio

Nick Najjar is an entrepreneur, business investor, real estate investor and one of the most successful Real Producers publishers in the country. They publish the premier local publication for top producing Realtors in the St Louis area. Each month, Nick and his team print the top 200 rankings, articles, and stories to inform and inspire the local top producing Realtors. Connect with Nick on LinkedIn. 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

RP Elevate

Want high-level insights and expert advice on taking your career to the next level? At RP Elevate 2025, top industry leaders, innovative vendors, and expert speakers like Molly Bloom, Tom Ferry, Rory Vaden and Steve Sims will share their top secrets to success. Join us on September 29-30, 2025, at the Loews Arlington Hotel in Dallas, Texas. Register now to secure your spot at RP Elevate 2025! https://www.rpelevate.com/. 

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Over 100 episodes of the podcast, we’ve talked to people who have made it big in real estate. When you have enough of these conversations, certain patterns become clear. You realize that the most successful people are just different. 

They know with crystal clarity what matters and they clear everything else out of their way. They are aware of the opportunities in front of them and they go after them with no excuses. 

They have a different relationship with time and how they spend it. Many of the successful people we’ve talked to have also beat tremendous odds to get to where they are today. From immigrants and survivors of tragic events to bestselling authors, we’ve learned a lot from the incredible people we’ve featured. 

In today’s special 100th episode, we take a look back at some stories that really impacted us over the course of the podcast (so far) and what we took away from the guests we featured. 

We shared insights on:

• What we can learn from people who survived and thrived after tragedy

• How to avoid taking things for granted

• The valuable lesson we can all learn from immigrants

• Our favorite takeaways from bestselling authors 

Episodes Highlighted 

• Arnold Desena
• Samantha Tov
• Bobby Wright 
• Herve Kidiadi
• Colin Mullane
• Parminder Singh
• Rory Vaden 
• Jay Papasan 

Guest Bio

Bobby Wright serves as the Director of Product Growth at Real Producers, a platform dedicated to connecting top-producing real estate professionals. In this role, he focuses on expanding the brand's reach and enhancing its offerings to better serve REALTORS® and industry vendors. Beyond his work with Real Producers, Bobby is also the Director of Product Growth for BeLocal, a platform that supports new movers nationwide. Prior to his current positions, Bobby owned REAL Producers of Columbus Magazine from 2015 to 2020 and served as a Publisher at N2 Publishing during the same period. Connect with Bobby on LinkedIn.

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In real estate, it’s easy to get distracted by flashy opportunities, side projects, or things that seem more exciting than the work in front of us. But here’s the truth: every time you divert your attention away from what truly matters, you're sacrificing long-term success.

Shelley Cooley knows that feeling all too well. She started as a teacher, transitioned into real estate staging, and ultimately became a successful real estate agent. What made the difference? She stopped focusing on what she wasn’t doing and doubled down on what mattered most.

Are you spending time on things that truly grow your business, or are you getting caught up in distractions? Do you find yourself avoiding the hard tasks that actually move the needle? What if the real key to success is simply showing up, staying consistent, and prioritizing the work that serves you?

The truth is, success isn’t about doing everything—it’s about doing the right things. 

In this episode, team leader of The Cooley Team Shelley Cooley joins me to talk about eliminating distractions, the importance of focusing on the basics, and always tackling the hardest tasks first. We also talk about gratitude and why it matters even in the most difficult situations.

If you don’t make certain things a priority, you’re only letting yourself down. -Remington Ramsey

Things You’ll Learn In This Episode 

• How to shift towards gratitude Gratitude shifts your focus to what you have, even in tough times. How can shifting your focus to gratitude improve your mindset during challenges?
• The power of a good morning routine A consistent morning routine sets the tone for a productive and focused day. How can small changes to your morning routine improve your daily performance?
• The key is consistency Consistency builds momentum and leads to long-term success. How can small daily habits improve your long-term results?

Guest Bio

Shelley Cooley is a top-producing Realtor in the Cypress and greater Houston area, and known for her deep knowledge, dedication, and unmatched expertise in the local real estate market. Before making her mark in real estate, Shelley spent 15 years as an educator, eight of those years with Cy-Fair ISD, where she honed her skills in communication, organization, and client care. 

In 2009, she made the leap into real estate as a professional home stager, and after obtaining her real estate license in 2016, she never looked back. Since then, Shelley has built an impressive career. She was named Texas Star Realtor in 2021, has been recognized as a Howard Hughes' Top Producer for seven consecutive years, and was Bridgeland's #1 Top Producer in 2023 and 2024. She has successfully closed over 500 transactions, consistently earning five-star reviews from clients who value her professionalism, market insight, and strong negotiation skills.

Visit https://countoncooleyhtx.com/ 

Follow Shelley on Instagram @shelley_countoncooley 

Find Shelley on Facebook @Shelley Cooley 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Many people in real estate think being a generalist is the fastest path to greatness. That couldn’t be further from the truth. 

We see it constantly with the agents we feature on this show. Some of the biggest and most successful names in this business are the ones specializing in the smallest niches.

The more you can dominate your own corner of a market, the longer you’ll survive and thrive through industry shifts. 

In a real estate market that’s filtering out the weakest agents, strength comes from specialization, not spreading yourself too thin. There are many ways to niche yourself - you can go for a specific type of property. You can choose to invest more money in marketing when everyone else is backing away, or you can focus on the platforms you use. 

Whatever path you take, narrowing down your focus pays off massively in this industry. In this special episode, we’re highlighting 3 real estate professionals who’ve been winning through unique business models and niches. Rob Ellerman, Mike Smallegan and Chris Mosier share what they are doing to set themselves apart in today’s real estate landscape. 

You’ll learn:

• Why the lakefront living niche will always demand agents

• The smartest way to expand your real estate footprint 

• How to stop hating on Zillow and use it to your advantage 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In real estate today, starting a team is considered the ultimate competitive advantage. The problem is, team leaders don’t have the right framework for a healthy team culture. 

There’s a reason why some of the best teams are run by former athletes or coaches. That’s because sport is the ultimate training ground for a job like real estate. Athletes and coaches come into the business with the secret weapon already baked into their behavior. In sport, being the best isn’t about talent alone. It’s about developing yourself until you make a quantum leap. 

Real estate leaders and agents alike make one mistake: they think the quantum leaps will happen without the development phase, but that’s impossible. 

Before we can even think of greatness, we have to build the foundation. Development is all about doing the work, messing up, and mastering the necessary skills. Once we put enough time into that, the achievement and production will follow. 

How do we know we’re ready to build a team? What can we learn from athletes and the people who coach them? 

In this episode, I’m joined by top producing broker/owner, leader and former college athlete, Brad Noll. He shares what the industry gets wrong about building teams, and how we can do it right. 

You shouldn’t start a team until you know why otherwise you’re just going to hire a bunch of super expensive assistants. -Brad Noll

Things You’ll Learn In This Episode 

• The wrong reasons to start a team Starting real estate has become the default for agents who get a little bit of success. How do you avoid ending up with a bunch of expensive assistants? 
• Quantum leaps don’t show up in production first  We all want to achieve at a high level. In this instant gratification world, do we doom ourselves by trying to achieve faster than our development? 
• Lessons from a college athlete and coach There are so many things about playing sports that translate into a successful real estate career. How did sport help Brad win in real estate? 

Guest Bio

Brad Noll is a top producing agent and team owner. Since 2003, The Noll Team has been helping people in the Fort Wayne area find the freedom to live the lifestyle they want. Brad entered real estate after college having been inspired by his grandfather who had worked in real estate for 55 years. As a former college basketball player and coach, Brad Noll uses his background in sports to lead his team and develop his agents. 

Website: https://www.thenollteam.com/

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In sales, we hear about the 20-60-20 rule: 20% of people you meet will always buy, 20% will never buy, and 60% are on the fence, waiting for you to tip the scales in your favor. 

The concept is widely accepted for initial sales, but we rarely apply it to ongoing relationships or repeat business, and we should.

Many of us assume that once someone buys from us, they’re automatically in the "always-buy" category. In reality, the 20-60-20 rule resets. Once they become a client, that 60% in the middle still requires your attention, effort, and value to keep them coming back. The goal isn’t just to get a client. It’s to keep them. 

How do we turn a single sale into a loyal client? In this episode, I talk about the 20-60-20 rule, how it applies to your business and what it takes to have long-term success in sales.   

The best testimonial from a client is when they give you more people to call because you did a good job. -Remington Ramsey

Things You’ll Learn In This Episode 

• Proximity beats proficiency   Why are you more likely to get business from someone by being in front of them, even if we’re not good at the job? 
• 3 steps to creating a loyal client  How do you make sure that you get a client to use you over and over again, and also want to tell others about you?
• The sell doesn’t stop at the sign up  Many salespeople relax once they’ve got the client. Why is this an expensive mistake? 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com