Real Producers

Could a career in retail actually be the perfect launchpad for a thriving career in real estate?

It might sound surprising, but the skills you build in retail, like reading people, earning trust quickly, and delivering top-tier customer service, are exactly what you need to succeed in real estate, especially at the luxury level.

Too often, we assume that switching industries means starting over. But what if your background is your competitive advantage?

Renee Jadan's journey proves just that. Before becoming a certified luxury real estate agent, she spent years in retail, where she mastered the art of client connection.

Today, she uses that same skill set to create elevated, unforgettable experiences for her high-end clients.

Because in luxury real estate, it's not just about knowing the market, it's about anticipating needs, delivering value before it's asked for, and making every client feel like they're your only one.

In this episode, Renee talks about her path from retail to real estate, why your experience is never wasted, and how to show up for clients at every price point like they're shopping at Chanel.

At the end of the day, my mission is to help people get what they want, and when they get what they want, I get what I want. -Renee Jadan

Things You'll Learn In This Episode

• Getting opportunities vs. waiting Taking initiative creates more opportunities than waiting passively. Are we actively creating our paths, or hoping one appears?
• The importance of image Your image as an agent builds trust and signals professionalism, helping clients feel confident in your expertise. How does our professional image influence a client's confidence in our expertise?
• The power of customer experience The experience we provide your real estate clients can be more valuable than the transaction itself. How can we intentionally create a memorable experience that sets us apart from other real estate professionals?

Guest Bio

Renee Jadan is a seasoned real estate professional with over 20 years of experience in sales and service. She began her career at Nordstrom at 18, quickly advancing through leadership roles, including District Store Support Manager for Michigan, Indiana, and Kentucky. Her expertise in customer experience and team development led her to positions at The Henry Ford Museum and Saks Fifth Avenue, where she managed luxury retail operations and elite clientele. Transitioning into real estate, Renee now serves as a certified luxury agent with Z Real Estate Experts in the Detroit Metro area. She specializes in luxury homes, buyer and seller representation, and investment properties. Her commitment to exceptional service and client relationships has earned her recognition as a top producer.

Follow Renee on Instagram @reneejadanluxuryrealtor

Find Renee on LinkedIn @Renee Jadan

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

A lot of interesting things are happening in real estate right now. The more agents are aware of the market forces shaping today's landscape, the better equipped they are to adapt, and thrive.

One big issue is the clear corporation debate. On one side, luxury agents are keeping listings private, relying on off-market deals and exclusive networks to serve high-end clients.

On the other hand, traditional agents are fighting to maintain transparency and access through the MLS, for buyers and sellers who actually need it.

At the same time, a different kind of rift is unfolding: Sellers are still chasing yesterday's price tags, and buyers are hitting the ceiling of what they can afford.

Inventory is rising. Affordability is collapsing. And agents are stuck in the middle, navigating a market full of contradictions.

Few people are better equipped to talk about these tensions than Jenny Wemert.

She's the leader of Orlando's #1 real estate team, managing 58 full-time agents and overseeing $400 million in annual volume. She hasn't personally sold a home in over a decade, but don't mistake that for being out of touch.

As the team's "mom, therapist, and firefighter," Jenny is deeply embedded in the day-to-day challenges real agents face, and the strategic decisions that keep them growing, even in tough markets.

In this episode, she breaks down the Clear Cooperation controversy, the challenges of the affordability crisis, and how strong leadership can help agents weather industry-wide shifts with integrity and clarity.

To the average consumer, most sellers want the most money and to sell in the least amount of time. To be able to do that, maximum exposure matters. -Jenny Wemert

• The real story behind "clear cooperation" Is the MLS still the best tool for consumers, or are luxury agents right to fight for off-market deals?
• When it's time to step out of production How did Jenny know it was time to stop selling, and how did she build a team that could run without her?
• Why most teams struggle with retention What's the secret to keeping your agents for 10+ years, and why do most team leaders get it wrong?
• What Airbnb's decline means for the housing market Is the short-term rental gold rush over, and what does that mean for investors in places like Florida?

Guest Bio

Jenny Wemert is a Realtor® and team leader of Wemert Group Realty. She has focused her energy on cultivating and building her team to serve clients and always exceed expectations. Serving 1029 families last year alone, Jenny's team is comprised of agents, transaction coordinators, a full marketing department, and support staff. She combines innovative vision and strategic marketing concepts with unmatched dedication to achieve the highest level of results truly creates clients for life. Boasting many awards, the ones that matter most to Jenny and her team are that of the reviews written by their clients. With over 2160+ five-star reviews for the Wemert name to date throughout social media, common notes of trustworthiness and dedication are woven throughout. There is no higher compliment for a realty team. Follow @jennywemert on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Too many real estate pros settle for "good enough," believing the next level, more listings, higher commissions, true freedom, is out of reach.

The truth is: real estate success doesn't come from luck, it comes from clarity, confidence, and the courage to ask for what you want. Top producers aren't just winging it. They're intentional. They ask bold questions. They go after mentorship. They're clear on where they're headed and who can help them get there.

You can get what you want in this business, but it starts with asking the right questions and being specific about what you're after.

Whether that's finding the right mentor, learning from someone who's built what you're trying to build, or getting access to resources that shortcut your learning curve.

In this episode, I'm joined by award-winning author and entrepreneur Greg Reid. We dive into how to go after the life and business you want, and why you should never let someone's opinion become your limit.

A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true. -Greg Reid

What You'll Learn in This Episode

• Leverage your strengths, manage your weaknesses We have to build our businesses around what we do best. How do we grow without letting weak spots hold us back?
• The difference between opinions and counsel Most agents get stuck taking advice from people who've never built what they're trying to build. How do we find counsel instead of opinions?
• The power of connections Strategic relationships can open doors to listings, partnerships, and life-changing growth. How do we network with purpose?

Guest Bio

For over 25 years, Greg has inspired millions of people to take personal responsibility to step into the potential of their greatness and, as such, his life of contribution has been recognized by government leaders, a foreign Princess, as well as luminaries in education, business, and industry. Greg has been published in over 150 books, including 38 bestsellers in 45 languages. Titles such as Stickability: The Power of Perseverance; The Millionaire Mentor, and Three Feet from Gold: Turn Your Obstacles into Opportunities have inspired countless readers to understand that the most valuable lessons we learn are also the easiest ones to apply. Greg Reid is known best for being Founder of Secret Knock, a Forbes and Inc. Magazine top-rated event focused on partnership, networking, and business development. He is the producer of the Oscar-qualified film, Wish Man, based on the creator of the Make-A-Wish Foundation, which is now streaming globally.

Visit http://gregreid.com/

Follow Greg on Instagram @authorgregreid

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments.

They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don't see is the grit, sacrifice, and relentless hustle behind the scenes.

The truth is, success in luxury real estate isn't just about "looking the part", it's about building the skills, relationships, and experiences that get you in the right rooms.

And yes, sometimes that means "faking it till you make it", but in the right way.

One of the fastest ways to do that? Joining the right team.

When you're starting out, you might not have a portfolio full of luxury listings yet, but your team's reputation and experience can open doors you couldn't access alone.

By aligning with a strong team, you instantly gain credibility, mentorship, and access to higher-end deals that help you level up faster than you ever could solo.

Today's guest, Julia Spillman, is the CEO of the Eklund|Gomes Team at Douglas Elliman, a powerhouse team that's shattered the billion-dollar sales mark and expanded across New York, LA, Miami, and beyond.

In this episode, we dive into the real blueprint for making it in luxury real estate, the power of starting from the bottom, and the strategic use of teams to leap into higher price points.

Find the balance between being authentic and still selling to high end clients, looking luxury but also being very approachable. -Julia Spillman

Things You'll Learn In This Episode

• The right way to "fake it till you make it" How do ambitious agents break into the luxury market without being scammy, and why is teaming the ultimate shortcut to real success?
• Why teams are a launchpad, not a crutch What makes teams so powerful for growing your price point, client base, and credibility faster than you could solo?
• The myth of overnight success Why do people think luxury agents just appear out of nowhere? What does the real path look like behind the scenes?
• How your background becomes your superpower How did growing up in a tiny town, and working through the 2008 crash, prepare Julia for leading a billion-dollar brand today?

Guest Bio

Julia Spillman is CEO of Douglas Elliman's celebrated Eklund|Gomes team. The Kentucky native is the architect of Eklund|Gomes' unprecedented nationwide expansion and in addition oversees all operations, sales and agent hires. Energetic, people-oriented and a brilliant communicator, Spillman has been with Douglas Elliman for a decade and has honed her abilities to tap networks, streamline data and watch markets at the micro and macro level. Her dedication and spirit have paid off – in 2018, she led the team to break a billion in annual sales. Spillman's past experience as a residential lender for firms such as HSBC and Merrill Lynch give her an understanding of the importance of providing service at every level of highly complex transactions. Her advisory of a customized Customer Relationship Management platform allows her and the Eklund|Gomes team to pick up precisely where they left off in any relationship or project. Her ability to cultivate and retain high-net-worth clientele is matched by her power to harness and interpret information and to balance a keenly held intuition with a trove of knowledge. Spillman's ambition is matched by her commitment to community. She has provided years of fundraising and service to Big Brothers, Big Sisters, Easter Seals, and the New York City Junior League. She is active with the American Ballet Theater and served as the Former 2015 and 2016 Junior Council Chair and Junior Chair of the 2014 ABT Spring Gala. Follow @juliayagerspillman on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/.

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there.

The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey.

But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of your comfort zone.

Those big wins? They come with big risks. The good news? When you're young, you have fewer responsibilities, fewer obligations holding you back, and more opportunities to learn from your mistakes.

In this episode, real estate agent and host of the Risky Business podcast Sam Stone joins me to talk about what's possible when you embrace calculated risks and why easier to leap when the stakes aren't as high.

Everyone wants success, but they don't know the risks people take to get there or the sacrifices they make. -Sam Stone

Things You'll Learn In This Episode

• Take the risk early Taking big risks early in real estate is easier when you have fewer responsibilities. What other benefits come with taking risks earlier in life?
• The key to balance Prioritizing family in real estate takes intentional boundaries and support from your unique family dynamic. How can your family's strengths shape the way you balance work and home life?
• How to leverage social media What steps can we take to grow our business with the power of social media? How can we build something that resonates with other people?

Guest Bio

Sam Stone is a passionate real estate professional and entrepreneur in Louisville, Kentucky. Sam has sold over 100 homes, valuing over 35 million dollars worth of real estate. In March of 2023, Sam was named the "Rising Star" in the Louisville market by the Real Producers Magazine. Sam's knack for social media and marketing has helped him outpace the Louisville market each of the last 3 years. Placing him in the Top 50 agents in Kentucky in 2024.

Sam's passion is helping buyers, sellers, and investors through the complex and intimidating real estate process. His custom, customer-centric approach ensures that each client's needs are at the forefront of decision-making, and his tireless work ethic and marketing skills have earned him a good reputation in the area.

Aside from being an agent, Sam hosts the Risky Business Podcast where he interviews entrepreneurs who have taken big risks in life and hearing their stories.

Find Sam on LinkedIn and listen to The Risky Business podcast on your preferred platform.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/.

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

On this podcast, we've seen many traits and habits that lead to real estate success.

Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy.

But the exceptional agents we feature on this show have another thing in common.

Their ability to withstand temporary pain in the pursuit of long-term growth.

That pain takes on many forms: being vulnerable about where your business is bleeding.

Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit.

Using real estate income to invest and build wealth instead of spending aimlessly.

This is where many agents and team leaders struggle the most. They put off temporary pain, and as a result, they put off all the things they want to achieve.

How do you create a mindset for growth? Why do team leaders need to be more vulnerable?

In this episode, I'm joined by entrepreneur, investor, philanthropist, and managing partner at Coalition Properties Group, Keith James.

He shares his incredible story and how he pays it forward in his business and community.

Things You'll Learn In This Episode

• The power of exposure Why did Keith buy his first rental before he purchased his own home?
• The value of vulnerability In an industry where everyone wants to present themselves as a success story, why is it powerful to admit where you're falling short?
• GCI is just a trophy Real estate team leaders are so focused on GCI that they forget it's just a shiny industry accomplishment you can't take to the bank. Why do we need to focus less on topline revenue?

Guest Bio

Keith James is an entrepreneur, investor, philanthropist and managing partner at Coalition Properties Group. Born in Northern Mississippi, Keith spent his youth traveling around the United States playing in AAU basketball tournaments weekend after weekend. This exposure brought Keith the global perspective needed to see that the world is bigger than your back yard. After graduating from high school, Keith attended Tuskegee University, earning his bachelor's in Business Administration with a focus in Marketing. As a member of Alpha Phi Alpha Fraternity, Inc., Keith has met with some of the most successful men in real estate, obtaining bits of knowledge from mentorship along the way. The home buying process is an exciting time for families. Research shows families spend hours on the internet before meeting with a real estate professional. Keith knows that feeling all too well. The excitement of his first home purchase was a major investment he made at the age of 23 and he turned it into an income-generating property. That purchase led to another purchase... and it was too late; Keith caught the real estate investor bug! Keith's passion in life is to be the bridge to help people get to where they want to go. Follow Keith on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Success in real estate—or any sales-driven business—isn't just about chasing leads. It's about cultivating real relationships and intentionally putting yourself in the right rooms.

Because let's face it: leads can get you in the door, but relationships are what keep you in the game.

The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that's a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own.

You get to learn from people who are a few steps ahead, see what's possible, and raise your standards just by being in their proximity.

That's what happened to Brittney Shull. Being in the right rooms helped her level up to running real estate businesses in 2 states, investing and becoming a Real Producer publisher.

In this episode, the broker-owner and publisher of Central Valley Real Producers shares her story and the power of being in the right rooms.

The heart of my success in everything I've ever done is the relationships I've built. -Brittney Shull

Things You'll Learn In This Episode

• Your clients trust whoever you trust Many agents fail to grow because they refuse to delegate. They constantly talk themselves out of what they are called to do. How do we get out of our way?
• Pretend you're on the other side How did Brittney come out of a heartbreaking loss with a positive outlook on life and a drive to achieve her dreams?
• You have a voice that belongs in this room Imposter syndrome is a natural side effect of new levels of growth. How do we conquer it?

Guest Bio

Brittney Shull is a licensed Realtor and the Founder of The BST, serving clients in both Minnesota and California. She's also the Owner and Publisher of Central Valley Real Producers. At the heart of everything she does is one word: community. Whether it's sharing inspiring stories, spotlighting local market trends, or hosting mastermind and social events, she creates inclusive spaces where Realtors and partners can grow, learn, and thrive—together. Follow @brittneyyourrebestie on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers.

That was Ryan Cecil's experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients.

Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years.

Ryan's secret: being authentic, being relatable and pouring into her online community. But the community-building work shouldn't end online, you need to do it in real life too. You also need to be visible in your market and active in your actual community so that you become the face of real estate in your area.

How does Ryan infuse her content with personality and authenticity? What are some of the cool things she's doing online and in her community? In this episode, the Louisville-based real estate powerhouse shares how she went from getting fired for social media to winning business because of it.

Things You'll Learn In This Episode

• Personality with professionalism As real estate agents, we need to be authentic without losing our professionalism. How do we strike this delicate balance?
• Become a staple in your community Social media is a great way to bring in business, but we're missing a massive opportunity if we're also not building relationships in real life. How do we pour into our communities?
• How to win the trust of buyers and sellers Real estate agents are supposed to be reliable but not everyone is. What causes this and how can we be different?

Guest Bio

Ryan Cecil is a Louisville-based real estate powerhouse, a U.S. Navy veteran, and a business graduate who knows how to make an impact. Dubbed the Queen of Social Media, Ryan has redefined the home buying and selling experience with a unique, high-energy approach that turns traditional open houses into must-attend events. With a track record of skyrocketing home sales from $5 million to $16.8 million, Ryan's innovative marketing strategies, infectious personality, and ability to create buzz have set her apart in the industry. Follow Ryan on TikTok and Instagram.

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In real estate, many agents who decide to build teams are focused on what the team will do for them. It's often about using leverage for the team leader to achieve what they personally want.

Maybe that's why the industry has so many problems around perception and professionalism.

What would happen if a leader built around the concept of how they impact others and focused on the "why" of their people? You get a solid culture, a ton of production, and an environment they'll never want to leave.

That's what Erin Krueger built in Nashville. Her team is built so well that her 8 agents easily do the production of a team with 20 agents. What's her secret? How did she find her way into the luxury market during covid?

In this episode, the team leader and author of the new book Capture the Culture shares how she built such a great business. Erin also talks about her journey into real estate and the simple but highly effective ad that gets her luxury listings.

If you treat your team right and create a great culture, your clients are going to feel it, and they'll be clients for life. -Erin Krueger

Things You'll Learn In This Episode

• Wear your positive pants After losing both her parents to a car accident, Erin went through many challenges. What did she learn from them?
• A different way to recruit Many team leaders don't think of how they can impact their people. Why is this Erin's first priority?
• Collaboration not competition Real estate agents can be competitive and that can kill the culture of a team. How do you get agents to support, help and mentor each other?
• How to attract luxury buyers How did Erin turn website hits in other states into luxury deals in Nashville?

Guest Bio

Erin Krueger is a speaker, coach, team leader and author of Capture the Culture. Over the years, The Erin Krueger Team has grown into a one-of-a-kind force in this competitive market. The team is creative, works tirelessly and is motivated to deliver white glove service to all of their clients. Erin was ranked #1 in TN and #14 in the US as a solo agent by the Wall Street Journal. She then parlayed that success into a thriving and growing real estate team who are ranked year after year nationally. Recently, Erin and her team were ranked #1 in TN and #3 in the nation for most homes sold and sales volume by Real Trends and featured in the Wall Street Journal. The team has also been named 'Top Selling Team' 5 years in a row by Greater Nashville REALTORS®. Regardless of the number of homes sold or awards won, the people matter most. Their relationships with clients run deep and they treat each and every client as if they are their only client. The team prides themselves on providing the highest level of service to their clients and fellow agents. They strive for a seamless experience and work hard to ensure that each transaction runs smoothly. These seasoned brokers and savvy marketers craft an all-inclusive plan for each home they market. That background has allowed them to combine high-level marketing tactics with proprietary systems and processes that bring buyers and sellers together. The Erin Krueger Team's extensive knowledge of real estate is beyond comparison and brings a combined 80+ years of practice in the industry with thousands of completed transactions and over 2 billion dollars in real estate sold. Visit https://erinkrueger.com/ and follow ​​@theerinkreugerteam on Instagram.

Buy Erin's book Capture the Culture here.

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail.

What they don't realize is that there's a better (and less expensive) way to get in front of the consumer - and that's through real estate agents.

One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers.

Industries like title, mortgage and home builders leverage this power and get a lot out of it. How do I become an agent ally? What do marketers and entrepreneurs get wrong about ROI?

In today's special replay episode, I'm sharing a recent conversation I had with videographer and Real Producers partner, AJ Kallas. I share the story of Real Producers, and talk about how to leverage the real estate agent community to grow your business.

Many industries are missing the boat on saving consumer advertising dollars by spending money on getting real estate agents to connect them to their databases. -Remington Ramsey

Things You'll Learn In This Episode

• The power of becoming an agent ally Could businesses save ad dollars by shifting what they spend to get in front of consumers and putting it towards the real estate community?
• ROI = Reach Optimal Impact In the marketing game, ROI is often tied to getting a specific amount of money back, but it doesn't always work that way. Why do we need to reframe this and tie ROI to visibility and awareness instead?
• A less painful path to entrepreneurship Many aspiring business owners think getting a job is a waste of time, but could a job be the key to building a successful venture?

Guest Bio

AJ Kallas is a professional videographer based in Indianapolis. He is passionate about helping real estate agents and personal brands nationwide leverage the power of video marketing to grow their businesses. AJ has been working in this field since 2019, and he has seen firsthand how real estate video production can make a significant difference in an agent's success. AJ's community focus and passion for video marketing led him to begin working with real estate agents. He loves partnering with those who actively make their communities better places to live in. By working together, AJ and his clients can create real estate video marketing strategies that not only drive business growth but also have a positive impact on the community. Visit https://www.ajkallas.com/ to learn more.

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

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