In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. 

Maybe that’s why the industry has so many problems around perception and professionalism. 

What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. 

That’s what Erin Krueger built in Nashville. Her team is built so well that her 8 agents easily do the production of a team with 20 agents. What’s her secret? How did she find her way into the luxury market during covid? 

In this episode, the team leader and author of the new book Capture the Culture shares how she built such a great business. Erin also talks about her journey into real estate and the simple but highly effective ad that gets her luxury listings. 

If you treat your team right and create a great culture, your clients are going to feel it, and they’ll be clients for life. -Erin Krueger

 

Things You’ll Learn In This Episode 

• Wear your positive pants  After losing both her parents to a car accident, Erin went through many challenges. What did she learn from them?
• A different way to recruit  Many team leaders don’t think of how they can impact their people. Why is this Erin’s first priority? 
• Collaboration not competition  Real estate agents can be competitive and that can kill the culture of a team. How do you get agents to support, help and mentor each other?
• How to attract luxury buyers How did Erin turn website hits in other states into luxury deals in Nashville?

Guest Bio

Erin Krueger is a speaker, coach, team leader and author of Capture the Culture. Over the years, The Erin Krueger Team has grown into a one-of-a-kind force in this competitive market. The team is creative, works tirelessly and is motivated to deliver white glove service to all of their clients. Erin was ranked #1 in TN and #14 in the US as a solo agent by the Wall Street Journal. She then parlayed that success into a thriving and growing real estate team who are ranked year after year nationally. Recently, Erin and her team were ranked #1 in TN and #3 in the nation for most homes sold and sales volume by Real Trends and featured in the Wall Street Journal. The team has also been named ‘Top Selling Team’ 5 years in a row by Greater Nashville REALTORS®. Regardless of the number of homes sold or awards won, the people matter most. Their relationships with clients run deep and they treat each and every client as if they are their only client. The team prides themselves on providing the highest level of service to their clients and fellow agents. They strive for a seamless experience and work hard to ensure that each transaction runs smoothly. These seasoned brokers and savvy marketers craft an all-inclusive plan for each home they market. That background has allowed them to combine high-level marketing tactics with proprietary systems and processes that bring buyers and sellers together. The Erin Krueger Team’s extensive knowledge of real estate is beyond comparison and brings a combined 80+ years of practice in the industry with thousands of completed transactions and over 2 billion dollars in real estate sold. Visit https://erinkrueger.com/ and follow ​​@theerinkreugerteam on Instagram. 

Buy Erin’s book Capture the Culture here.  

 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

 

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