In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. 

That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. 

Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. 

Ryan’s secret: being authentic, being relatable and pouring into her online community. But the community-building work shouldn’t end online, you need to do it in real life too. You also need to be visible in your market and active in your actual community so that you become the face of real estate in your area. 

How does Ryan infuse her content with personality and authenticity? What are some of the cool things she’s doing online and in her community? In this episode, the Louisville-based real estate powerhouse shares how she went from getting fired for social media to winning business because of it. 

Things You’ll Learn In This Episode 

• Personality with professionalism As real estate agents, we need to be authentic without losing our professionalism. How do we strike this delicate balance?
• Become a staple in your community  Social media is a great way to bring in business, but we’re missing a massive opportunity if we’re also not building relationships in real life. How do we pour into our communities? 
• How to win the trust of buyers and sellers Real estate agents are supposed to be reliable but not everyone is. What causes this and how can we be different?

 

Guest Bio

Ryan Cecil is a Louisville-based real estate powerhouse, a U.S. Navy veteran, and a business graduate who knows how to make an impact. Dubbed the Queen of Social Media, Ryan has redefined the home buying and selling experience with a unique, high-energy approach that turns traditional open houses into must-attend events. With a track record of skyrocketing home sales from $5 million to $16.8 million, Ryan’s innovative marketing strategies, infectious personality, and ability to create buzz have set her apart in the industry. Follow Ryan on TikTok and Instagram.  

 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

 

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