Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. 

What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. 

One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. 

Industries like title, mortgage and home builders leverage this power and get a lot out of it. How do I become an agent ally? What do marketers and entrepreneurs get wrong about ROI? 

In today’s special replay episode, I’m sharing a recent conversation I had with videographer and Real Producers partner, AJ Kallas. I share the story of Real Producers, and talk about how to leverage the real estate agent community to grow your business. 

Many industries are missing the boat on saving consumer advertising dollars by spending money on getting real estate agents to connect them to their databases. -Remington Ramsey

 

Things You’ll Learn In This Episode 

• The power of becoming an agent ally Could businesses save ad dollars by shifting what they spend to get in front of consumers and putting it towards the real estate community? 
• ROI = Reach Optimal Impact  In the marketing game, ROI is often tied to getting a specific amount of money back, but it doesn’t always work that way. Why do we need to reframe this and tie ROI to visibility and awareness instead? 
• A less painful path to entrepreneurship  Many aspiring business owners think getting a job is a waste of time, but could a job be the key to building a successful venture?  

 

Guest Bio

AJ Kallas is a professional videographer based in Indianapolis. He is passionate about helping real estate agents and personal brands nationwide leverage the power of video marketing to grow their businesses. AJ has been working in this field since 2019, and he has seen firsthand how real estate video production can make a significant difference in an agent's success. AJ’s community focus and passion for video marketing led him to begin working with real estate agents. He loves partnering with those who actively make their communities better places to live in. By working together, AJ and his clients can create real estate video marketing strategies that not only drive business growth but also have a positive impact on the community. Visit https://www.ajkallas.com/ to learn more. 

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

 

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