In this episode of the Systems Saved Me® podcast, I had the pleasure of handing the mic over to Emylee Williams, the founder of Creatives Catalyst. Emily dives deep into the concept of transforming your service-based business into a high-ticket advisory offer, emphasizing that scaling doesn't necessarily mean taking on more clients or deliverables. Instead, she shares her journey of going from zero clients to booking out her calendar and achieving 20K months by repositioning her expertise.

More about Emylee Williams:

Emylee Williams is the founder of Creative's Catalyst and your resident "lazy" business strategist in Kansas City. After co-founding and scaling a multi-million dollar agency to serve 30,000+ students globally, she now helps 6-figure agency founders package their expertise into high-value advisory offers. Translation? She shows you how to make more money without working more hours.

Creatives Catalyst Website

Emylee's Clarity Call Link

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Timestamps:

00:00:00 - Introduction to High-Ticket Advisory Work

00:01:03 - Transforming Your Service Business

00:02:50 - The Importance of a Gentle Pivot

00:04:38 - Common Struggles of Service-Based Business Owners

00:07:06 - Finding Opportunities for Growth

00:08:10 - Developing a 'Lazy Business' Model

00:08:31 - Step 1: Productizing Your Delivery

00:10:07 - Auditing Your Current Service Delivery

00:12:24 - Creating Standardized Processes

00:14:19 - Step 2: Packaging Up Your Strategy

00:15:51 - Separating Strategy from Implementation

00:19:14 - Step 3: Positioning Your Expertise

00:20:27 - Pricing for Impact, Not Time

00:22:00 - Case Study: Transitioning to Advisory Work

00:24:06 - Conclusion and Call to Action

00:25:40 - Closing Remarks and Next Episode Teaser