If you've ever wanted proof that stories create connection, this is it. Dr. Paul Zak is one of the top most cited neuroscientists in the world. He's an author, professor at Claremont University and an innovator behind Immersion, technology that can measure what the brain loves and values in real time.

The conversation gets real, insightful and personal. And, we reveal the secret to keeping talented people happy, productive and performing.

Additional Resources:

Learn more about Immersion: getimmersion.com

Try the Immersion app for free: your6.com

Connect with Dr. Zak: https://www.linkedin.com/in/paul-zak-91123510/

Connect with Danielle Below.

The Story Effect http://thestoryeffect.com

Instagram: http://instagram.com/storyeffectpodcast

Linkedin: https://www.linkedin.com/in/daniellekrischik

Learn about Knight Agency: http://knightagency.com

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

Key Takeaways:

• Dr. Paul Zach emphasizes the importance of problem-solving in science.
• He believes in having a 'do not do' list to focus on impactful work.
• Creating tools for understanding human behavior is a key aspect of his research.
• The journey to becoming a neuroscientist often involves overcoming personal challenges.
• Luck plays a role, but recognizing and seizing opportunities is crucial.