In the episode, Zach and Caleb discuss cultural selection and how it can be used to make improvements to your life with Dr. Dave Palmer.

Check out all the things going on at the B.F. Skinner Foundation: https://www.bfskinner.org/ 

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References:

• Skinner, B. F. (1984). Selection by consequences. Behavioral and brain sciences, 7(4), 477-481.

• Skinner, Burrhus Frederic. "What is wrong with daily life in the western world?." American psychologist 41, no. 5 (1986): 568.

• Skinner, B. F. (2005). Walden two. Hackett Publishing.