Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

30. How to Market Yourself When the Economy Sucks and Clients Dry Up


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When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!

But in this episode, I’m pulling you out of the tactic tornado.

You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.

🎯 You’ll Discover:

  • Why “more marketing” without clarity can actually hurt your business
  • How to show up as essential—even when the economy feels uncertain
  • The EST Framework I teach my clients to get booked up, not burned out
  • The difference between being a salad bar and a chef (yep—it matters)

🎧 Keep Going With These Related Episodes on Client Attraction + Clarity:

  • Episode 6 | Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (Deeper Dive into The Establish Yourself® Framework)
  • Episode 7 | The Clever Way to Find Your Niche Without Rebranding
  • Episode 12 | Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates

👋 Your Free Invitation:

If you're done spinning your wheels and ready to clearly articulate what you do, who it’s for, and why it matters—let’s talk.

🎯 Start doing marketing that matters by setting a free consultation with me to explore Package Your Process with the Expert soon!

greateststorycreative.com/consult

Together, we’ll clarify your elevator pitch, shape a signature offer, and equip you with the tools to start selling it—no funnels, just focus.

#marketingclarity #sloweconomy #consultingbusiness #coachingbusiness #messagingstrategy #brandvoice #signatureoffer #clientattraction #establishyourself #confidenceinbusiness

...more
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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

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