The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019.

Phil's book Decoded: https://amzn.to/2EXoIMl

Phil's agency Decode: https://decodemarketing.com/en

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