Alloy Personal Training Business

300 Strong: 3 Key Lessons from Growing Alloy Personal Training


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Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.

Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.

The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the franchise is the health of the franchisee." A thriving franchise system isn’t just about selling locations but ensuring franchisees are profitable and supported every step of the way.

This people-first philosophy permeates Alloy’s operations. Whether it's making time for one-on-one calls, providing tailored coaching, or building relational connections.

Franchising isn’t easy, but with the right mindset and principles, it can be incredibly rewarding. 

Tune in to hear the 3 key lessons from awarding 300 locations and what’s next for Alloy Personal Training Franchise. 

Key Takeaways

Intro (00:00)

Celebrating 300th franchise award (03:53)

Observations on franchising (08:03)

It’s all about people (08:21)

The importance of "Why" in franchising (20:41)

Keeping the main thing the main thing (20:53)

Gratitude and future goals (27:25)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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