The Foundr Podcast with Nathan Chan

301: 8-Figure Ecommerce Founder Reveals His Best Insights For Ecommerce Entrepreneurs Struggling Through Covid-19


Listen Later

Today, we’re excited to share another valuable interview to help you overcome business challenges during the Covid-19 pandemic.

We had the opportunity to pick the brain of Ashwin Sokke, the founder of WOW Skin Science. His global 8-figure skincare and haircare business is extremely popular in India and across the U.S., and it has been a top-selling brand on Amazon for the last four years in those countries.

In this interview, Sokke shares how his company dealt with the impact of Covid-19 which shut down half of his business for several weeks. For businesses who are going through similar pains, he provides incredible insights across many topics—from how to communicate with customers (he believes we should be sending them more emails and texts during this time) to getting creative with your marketing tactics (remember giveaways?). Sokke even digs down into the nitty gritty and breaks down his thoughts on subscription models, ad investments, and SKUs.

We believe this conversation will be valuable for any entrepreneur to listen to, especially those with ecommerce businesses. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected] to let us know.

If you need want some training on ecommerce, check out our Free Masterclasses:

Learn How You Can Start a Profitable Online Store (In 12 Weeks or Less)Discover the “5 Core Drivers” Behind Today’s Fastest-Growing 7-Figure Stores

Key Takeaways

  • How Sokke got into the health and beauty space
  • The path to growing WOW Skin Science in India and the U.S. and becoming a top-selling brand on Amazon
  • Why Sokke develops all of his products from scratch
  • A glimpse into the company’s incredible numbers: 8-figure revenue and 370% growth in the U.S. last year
  • The impact that Covid-19 had on Sokke’s global company
  • Why Sokke believes companies should be sending more emails during this time (and how to be strategic about it)
  • Why giveaways have been a successful tactic during Covid-19
  • An overview on a winning stock keeping unit (SKU)
  • Sokke’s thoughts on how to win with subscription models
  • The best advice Sokke can offer to the community during Covid-19
  • ...more
    View all episodesView all episodes
    Download on the App Store

    The Foundr Podcast with Nathan ChanBy Foundr Media

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    562 ratings


    More shows like The Foundr Podcast with Nathan Chan

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,439 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,831 Listeners

    Capitalism.com with Ryan Daniel Moran by Capitalism.com

    Capitalism.com with Ryan Daniel Moran

    728 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    378 Listeners

    Entrepreneurs on Fire by John Lee Dumas of EOFire

    Entrepreneurs on Fire

    3,826 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,263 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    572 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,454 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,459 Listeners

    My First Million by Hubspot Media

    My First Million

    2,655 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    205 Listeners

    The UpFlip Podcast by UpFlip

    The UpFlip Podcast

    251 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    927 Listeners

    Moneywise by Hampton

    Moneywise

    658 Listeners

    BigDeal by Codie Sanchez

    BigDeal

    920 Listeners