POWERS

#301 - Emily Holdman - Managing Director @ Permanent Equity - How To Buy Great Businesses


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Emily Holdman is Managing Director of Permanent Equity - a firm using 30-year funds to invest with no intention of selling in small and medium-sized private businesses. In her role, Emily is principally responsible for leading the firm's origination and investment process, and its marketing.

On this episode, Chris and Emily discuss:

  • How to know when a seller is ready, and when to move forward on a business
  • Underwriting businesses
  • Buying an Amusement Park Ride Manufacturer
  • How to ask great questions when entering an unfamiliar industry

  • We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

    https://www.thefortpod.com/survey


    Links

    Permanent Equity

    Emily on Twitter


    Topics

    (00:02:34) Emily’s background and career

    (00:06:47) Acquiring MediaCross and growing the business

    (00:13:00) Moving into Acquisitions at 23 years old

    (00:18:06) Going three years without acquiring 

    (00:24:10) How to know when a seller is ready

    (00:31:50) Emily’s role at PE

    (00:33:25) When do you know it’s time to move forward with a seller?

    (00:38:40) How many businesses do you see before moving on one?

    (00:45:21) Why does everyone disagree over working capital?

    (00:47:23) How to underwrite a business in Alaska

    (00:56:21) Why PE loves Texas & Enthusiast Businesses

    (01:02:02) Buying an Amusement Park Ride Manufacturer

    (01:07:04) What are some questions you ask early on to become familiar with an industry?

    (01:12:32) How do you know if a seller is giving good answers if you’re unfamiliar with an industry?

    (01:16:52) Transaction tensions

    (01:23:46) Why the Twitter sentiment on self-reliance is annoying

    (01:32:02) Women in Investing

    (01:39:23) Advice for girls


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    POWERSBy Chris Powers

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