All three of Rory Boyle’s ecommerce businesses were negatively impacted by Covid-19.

But thanks to his strategic—and insanely fast—pivot, two of his companies are now making double the revenue they were before and one (which historically made most of its money through conferences) is still pulling in around 50% of what it used to make.

How did Boyle recover so quickly from the pandemic? In this interview, we were lucky enough to get a detailed analysis around his thought process and strategic decisions. Boyle takes us through how he shifted his sales and marketing tactics (which still includes getting on the phone) and explains how he’s using this time as an opportunity to give back to his community and customers. He also shares tons of tips around scaling sales efforts, the art of cadence emails, and other tactics you can use to grow your revenue.

If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected] to let us know.

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Key Takeaways