Alex Osterwalder is primarily known for developing the Business Model Canvas, a template that helps startups develop and document new or existing business models.

In this interview, Osterwalder shares his best insights into the world of business models—ideas that are especially applicable now as entrepreneurs try to launch businesses during Covid-19. He explains why products, technology, and price alone aren’t enough to keep your company competitive. Osterwalder also breaks down the innovative models that Apple, Netflix, and Nintendo have used to become industry leaders (and why even these behemoths aren’t safe from disruption).

We also get a sneak peek into Osterwalder’s latest book called “The Invincible Company.” Not only does it contain an entire library of business models for companies of all sizes, but it also provides guidance on how startups can continuously reinvent themselves to stay ahead of the curve.

If there’s any other content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected].

Key Takeaways