You probably have an image in your mind, and a feeling that goes with having had a bad marketing experience. But do you know what good marketing feels like? It feels like someone cares and is trying to be helpful.Effective and ethical marketing is about connective communication and helping your patients to solve problems. In this conversation with Danielle Weil we focus on the importance of understanding our patient’s needs, and developing the skill to be  able to accurately describe their problems. We also discuss some basic copywriting frameworks that will help you both connect with your patients, and to invite them to take the next step in resolving their health concerns. Additionally we explore old school advertising and how to use AI to help with your marketing research and content creation.Listen in for a lively discussion of marketing, copywriting and the effectiveness of mental shortcuts in decision-making and how to use them ethically to better get your message across to patients.<a href="https://qiological-podcast.captivate.fm/qiological-contribute">Visit the digital tip jar</a>

You probably have an image in your mind, and a feeling that goes with having had a bad marketing experience. But do you know what good marketing feels like? It feels like someone cares and is trying to be helpful. Effective and ethical marketing is about connective communication and helping your patients to solve problems. In this conversation with Danielle Weil we focus on the importance of understanding our patient’s needs, and developing the skill to be able to accurately describe their problems. We also discuss some basic copywriting frameworks that will help you both connect with your patients, and to invite them to take the next step in resolving their health concerns. Additionally we explore old school advertising and how to use AI to help with your marketing research and content creation. Listen in for a lively discussion of marketing, copywriting and the effectiveness of mental shortcuts in decision-making and how to use them ethically to better get your message across to patients. Visit the digital tip jar

You probably have an image in your mind, and a feeling that goes with having had a bad marketing experience. But do you know what good marketing feels like?&nbsp;It feels like someone cares and is trying to be helpful.Effective and ethical marketing is about connective communication and helping your patients to solve problems.&nbsp;In this conversation with Danielle Weil we focus on the importance of understanding our patient’s needs, and developing the skill to be&nbsp; able to accurately describe their problems. We also discuss some basic copywriting frameworks that will help you both connect with your patients, and to invite them to take the next step in resolving their health concerns. Additionally we explore old school advertising and how to use AI to help with your marketing research and content creation.Listen in for a lively discussion of marketing, copywriting and the effectiveness of mental shortcuts in decision-making and how to use them ethically to better get your message across to patients.<a href="https://qiological-podcast.captivate.fm/qiological-contribute" rel="noopener noreferrer">Visit the digital tip jar</a>

305 Thinking About Business Should Release Dopamine in Your Brain • Danielle Weil

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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305 Thinking About Business Should Release Dopamine in Your Brain • Danielle Weil

305 Thinking About Business Should Release Dopamine in Your Brain • Danielle Weil

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