March 26, 2025

A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?"

Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long.

This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse, have no idea if it’s even working?

So today, I’m breaking down 5 key places you should be advertising your lead magnet so you can grow your email list faster and turn more leads into customers. Plus, I’ve got a free resource to help you brainstorm 20+ farm lead magnet ideas so you can get started today!

Your homework from this episode is to pick ONE of the ideas I share in the episode and start promoting your lead magnet there on a consistent basis every week!

🎧 Hit play now and make sure your lead magnet is working for you!

Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• The Anatomy of a Lead Magnet: Episode 9 of the My Digital Farmer Podcast.
• A to Z Vegetable Storage Guide Canva Template -- Don't have time to make a lead magnet? Get mine! Do you want to download my ready-to-use, customizable veggie storage guide for YOUR farm? I made this paid product to save you time! Get it here: www.mydigitalfarmer.com/atozguide
• 📩 Grab my freebie: 20+ Lead Magnet Ideas for Farmers! This will show you over 20 examples of lead magnet titles you could use for your farm business. 
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
• 📲 Follow me on Instagram: @mydigitalfarmer
• 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
• ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.