Have you noticed that your audience needs a higher level of trust before buying? You're not alone. In today's "trust economy," consumers are more cautious than ever about who they follow and buy from. This week, I'm chatting with the "Million-Dollar Copywriter", Anthony Obey, about how virtual summits can be your secret weapon for building instant trust and authority - even in this skeptical market. Anthony breaks down what it really means to operate in a trust economy and shares specific strategies for using summits to create genuine connections with your audience. For show notes, head to https://summithosthangout.com/306