February 25, 2025

307: A Candid Conversation About Making a Shift to The Breakthrough Brand Podcast (+ a REAL Look at How I Make Big Business Decisions & a Q&A)

47 minutes

Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be back soon with fresh content, and I’m excited to share the reasons behind this shift, how I made this decision, and what I’ll be focusing on during this break.

If you’ve ever wondered how to balance content creation, business growth, and life’s changing seasons, this episode is for you. I’ll dive into why I’m making this shift, what it means for the future of the podcast, and how you can apply the same intentional decision-making to your own business. Plus, I’ll answer some questions you might be wondering about this change and what you can do while the podcast is on pause. Let’s dive in!

Timestamps for the Q&A of things you might be wondering (in case you end up wanting to skip around): Be sure to listen to the first part of the episode as well where I explain this shift.

17:46 - Why are you choosing to take a break from something that is profitable?
19:20 - Do you think revenue will go down when you stop having weekly episodes?
22:36 - Was this a data decision or a gut decision?
24:13 - How do you make a gut decision like this? What was the process?
28:19 - Do you have any advice on making tough business decisions?
31:14 - What marketing efforts are you keeping?
33:20 - Do you think that will work fine for every business owner to take a content creation break?
34:47 - You've shared how most of your customers come through SEO/podcast... Do you think that will be affected?
37:19 - How did you decide on the break format? (Seasons versus airing every other week)
39:54 - What will you be doing with the time this podcast break frees up?
41:46 - Are you decreasing the amount you’re working (less than two days a week)?
44:25 - Now that we’ve talked about my business decisions, what should you do while there’s a break?

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/307
Showit template quiz: https://elizabethmccravy.com/quiz
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

If you're a brand or website designer who wants to learn the skills to build an in-demand design business, you need my course, Booked Out Designer! You’ll learn everything from how to run client projects to things like choosing your niche, mastering discovery calls, pricing for profit, and social media strategies to book clients. Check it out at https://elizabethmccravy.com/BOD

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By Elizabeth McCravy

314314 ratings

February 25, 2025

307: A Candid Conversation About Making a Shift to The Breakthrough Brand Podcast (+ a REAL Look at How I Make Big Business Decisions & a Q&A)

47 minutes

Timestamps for the Q&A of things you might be wondering (in case you end up wanting to skip around): Be sure to listen to the first part of the episode as well where I explain this shift.

17:46 - Why are you choosing to take a break from something that is profitable?
19:20 - Do you think revenue will go down when you stop having weekly episodes?
22:36 - Was this a data decision or a gut decision?
24:13 - How do you make a gut decision like this? What was the process?
28:19 - Do you have any advice on making tough business decisions?
31:14 - What marketing efforts are you keeping?
33:20 - Do you think that will work fine for every business owner to take a content creation break?
34:47 - You've shared how most of your customers come through SEO/podcast... Do you think that will be affected?
37:19 - How did you decide on the break format? (Seasons versus airing every other week)
39:54 - What will you be doing with the time this podcast break frees up?
41:46 - Are you decreasing the amount you’re working (less than two days a week)?
44:25 - Now that we’ve talked about my business decisions, what should you do while there’s a break?

Links mentioned: