In this episode, I’m interviewing Lys Hugessen from Canada Helps and Celeste Flores from GivingTuesday. More specifically, Lys is the Vice President of Partnerships & GivingTuesday Canada. In her role, Lys leads the growth and development of the national GivingTuesday movement across Canada. Celeste supports and mobilizes GivingTuesday’s network of 200+ communities across the United States. Both of these women are coming to this conversation to talk about the GivingTuesday ‘moment’ - what has created it, what sustains it, and why it’s such a powerful expression of generosity and giving around the world. In this episode, Lys and Celeste are talking about how the movement has grown, what makes a GivingTuesday campaign successful, and why it’s all about generosity and giving that extends far beyond the click of a donation button. Join in and learn about what makes a community and global giving moment matter.

This series is inspired by Neon One’s new donor report: titled ‘ Donors: Understanding The Future Of Individual Giving’. Get early access to the report by going to neonone.com/mallory.

Episode highlights : 

00:24 - Givers all around the world: Lys and Celeste introduce themselves and the nonprofits that they are part of.

3:24 - A day to do good: What is the driving methodology and values behind GivingTuesday? How did it grow?

10:23 - The 80 hearts of GivingTuesday: What qualities and actions have enabled GivingTuesday to become a social movement that is universally appealing?

16:43 - The giver’s behavior: Retention data, multiple layers of engagement and how the peak moments of the experience are created by the global community.

27:09 - GivingTuesday’s Golden Moments: Surprising trends inside the overall data of the nonprofit’s donors.

33:48 - Honoring and giving people multiple ways to give: The importance of building follow-up experiences and non financial ways to engage.

39:24 - From scarcity to abundance mindset shift: How is GivingTuesday helping new organizations to fit into their model?

44:12 - Contact information: Learn how your organization can collaborate with GivingTuesday.