When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner.

What if you spend all that time creating something… and it doesn’t lead to discovery calls? Or worse—it just collects digital dust?

In this episode, I’m sharing the 5 factors that make a lead magnet worth your time to create and share—whether you’re building your first one or finally ready to replace what’s not working.

🎯 You’ll Discover:

• Why “just growing your list” is the wrong goal—and what to focus on instead
• My 5-part "Smart Freebie Formula" that helps turn downloads into conversations
• What changed when I fixed one thing and saw conversions jump from 7% to 60%
• How to strike a balance between helpful and hireable (so you don’t give away too much)

🎧 Keep Going With These Related Episodes:

• More on the Referral Message Creator™ > Episode 18: Want Better Referrals? Here’s How to Get Great Intros, Fast
• More on my Brand CHIPS™ Messaging Formula > Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula

👋 Your Free Invitation:

If you're ready to create a lead magnet that actually sparks client conversations and builds your know, like, and trust with others, I’d love to help.

🎯 Set a free kickoff call with me to explore a Magic Strategy Day → greateststorycreative.com/magic

Together, we’ll create a smart freebie that aligns with your offers, builds trust, and sparks real results—not just downloads.

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