The key to growing your business isn't attracting more people, but attracting the right people. And the traditional "customer avatar" exercises aren't doing the trick anymore. Paul and Melissa Pruitt, the husband-and-wife team behind multiple seven-figure businesses, are flipping the script on traditional audience building. Instead of chasing vanity metrics and celebrating every email subscriber, they're showing entrepreneurs how to go deeper with fewer people who are actually willing to invest in solutions. Plus, we get into how to attract actual buyers to your summit and how to sell to them without feeling slimy. For show notes, head to https://summithosthangout.com/310