Isaac French designed and built Live Oak Lake, a breathtaking 7-unit nature-immersive retreat located just outside Waco, Texas. In its first year, the property grossed $1 million, with a net profit of $550,000. Thanks to his cultivation of the brand’s social media following of 150K, over 80% of all bookings are direct. Isaac thrives on continuously expanding his repertoire of skills and sharing candidly from his experiences.

On this episode, Chris and Isaac discuss:

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Links:

Isaac on Twitter

Isaac's LinkTree to course, newsletter & consulting

Live Oak Lake

DallasSites101

Topics:

(00:02:21) Isaac’s background & career

(00:07:24) The love of design

(00:09:55) The experiential hospitality model

(00:13:32) The process of building Live Oak Lake

(00:27:44) What does experiential hospitality mean?

(00:32:17) Automated cost savings & touchpoint details that matter

(00:41:56) What has changed about the property since you opened?

(00:46:11) Can you fake an end-to-end experiential property?

(00:48:12) How do you make sure labor is in check in a rural area?

(00:53:28) Is there a number of units where you lose out on the magic?

(01:00:25) Building a social media engine & course

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