In this class, we talk about how facts aren’t as important as they used to be. Based on Scott Adams’ book *Win Bigly*, we explore how people can twist facts and why they don’t hold as much power today. I’ll explain how persuasion often matters more than the truth when people make decisions. Join me as we look at why facts are losing their impact and how that changes the way we communicate.

Show Notes:

[11:45]#1 Human beings have always been subject to strong persuasion.

[19:18]#2 The democratization of publishing has made it easy to create and consume your own chosen facts. 

[24:48]#3 First impressions are lasting for most humans and most humans are not critical thinkers. 

[31:09]Recap

Episodes Mentioned:

2379: Truth Is Truth, And Bullshit Is Bullshit

2737: Facts Are NOT The Truth

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