Design Life

312: Design vision work and how to have a strategic impact


Listen Later

Thank you to our sponsor, Workflow. As a listener, you can experience the Workflow too with an exclusive 30-day trial (instead of the usual 14) — so you can see the magic for yourself. Head to workflow.design/designlife to start your extended trial today.

Femke and Charli discuss the nature of vision work—whether it’s expected of designers, how their teams create space for it, their approach to the outcomes of pitches, and the criteria they use to prioritize ideas from vision presentations.

Timestamps:

0:30 Episode start

01:23 Workflow sponsorship

02:47 Can you define what vision work is?

04:56 In your company, are you instructed to do vision work, or is it something product designers are expected to do at some point? Are you expected to present the vision?

10:37 Do you think it's important for designers to make time for this work, especially if they haven't been explicitly asked to do it?

12:47 How does Charli's team allocate time for strategic impact work, and what is their approach to it?

17:51 Have any outcomes from those pitches surprised you? For example, did you prioritize an idea that ended up being very successful?

21:53 If several design visions are presented twice a year, how do you decide when to deeply consider the ideas within those visions?

24:36 Did you go through any exercises like vision work prior to your brand redesign?

Links:

A huge shoutout to our sponsor for this episode, Workflow Make sure to check them out

Femke's new community

Femke’s course “Product strategy for designers”

Share your topic suggestions for the show with us at [email protected]

...more
View all episodesView all episodes
Download on the App Store

Design LifeBy Charli Prangley, Femke Van Schoonhoven

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

127 ratings


More shows like Design Life

View all
The Martin Lewis Podcast by BBC Radio 5 Live

The Martin Lewis Podcast

71 Listeners

This is Money Podcast by This is Money

This is Money Podcast

38 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,665 Listeners

The Economy, Stupid by ABC listen

The Economy, Stupid

21 Listeners

Side Hustle School by Chris Guillebeau / Onward Project

Side Hustle School

3,295 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

852 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,988 Listeners

Creative Confidence Podcast by IDEO U

Creative Confidence Podcast

126 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

319 Listeners

My First Million by Hubspot Media

My First Million

2,649 Listeners

Radio Headspace by Headspace Studios

Radio Headspace

1,950 Listeners

NN/g UX Podcast by Nielsen Norman Group

NN/g UX Podcast

105 Listeners

Product Thinking by Melissa Perri

Product Thinking

144 Listeners

My Therapist Ghosted Me by Global

My Therapist Ghosted Me

799 Listeners

Lenny's Podcast: Product | Career | Growth by Lenny Rachitsky

Lenny's Podcast: Product | Career | Growth

1,364 Listeners