The biggest challenge in ag tech isn't innovation — it's making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, shares how the company is helping ag tech startups develop tools that solve real farming challenges.

By partnering directly with specialty crop producers, including winegrape growers, Reservoir gives companies access to farms, equipment, and real-world feedback to refine technologies before they reach the market. Matthew highlights emerging innovations in autonomous equipment, robotics, machine vision, and farm management technology, and explains why grower involvement is essential to creating solutions that fit the realities of vineyard operations.

Resources:

• 6/10/2026 REGISTER: Technology Field Day Tailgate
• 129: The Efficient Vineyard Project
• 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models
• 249: Making it Easier to Use Satellite Data in Agriculture
• Matthew Hoffman - LinkedIn
• Reservoir
• Reservoir - LinkedIn

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