Carl is an engineer who spent many years in corporate technology consulting roles which gave him a unique perspective on the application of technology, processes, and getting a return on your investments. It means he has spent literally decades helping customers make sense of technology products.

Twenty years ago he started building recipe websites as a 'side hustle.' At one point he had over 50 sites online, each generating rnice revenue.Then the Google Panda update tanked every single one of the sites, which was the right thing for it to do because they were very low quality, massively over-optimized sites that had been churned out en masse. They deserved to get buried deep, deep in the search results!

Today only a couple remain online and he uses them for SEO testing purposes. Fast forward to 2019 and Carl has started offering SEO services and the food blogging niche was an obvious fit. While he works with bloggers in many different niches, food bloggers are his bread and butter.

Inside episode 313, Carl delivers relevant information about a few timely SEO-related topics.

- What to do and what to expected with the change from Google Analytics 3 to Google Analytics 4. - Blog images can cause a lot of problems if not handled properly. Follow Carl's guidelines to ensure they are sized properly and aren't affecting your site's page speed. - Where your focus should be placed in this ever-changing world of SEO. - Keyword research tips included. - Update about the recent Google core update in May 2022.