Sign up to save your podcasts
Or
Share 318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency
SHOW NOTES
318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency
THIS WEEK’S TOPIC: Ever wondered how a company like Hello Sunshine decides which brands and personalities to bring under its umbrella? Or how they ensure sustained growth while fostering creativity and managing lean teams?
This week’s episode marks the beginning of our 2025 collaboration series with The Southern C. Laura Cox Kaplan dives deep with Crystal Surrency, the Executive Vice President of Marketing Strategy and Insights at Hello Sunshine, the media company founded by Reese Witherspoon. This episode is packed with valuable insights on how Hello Sunshine strategizes its growth, supports female entrepreneurs, and leverages data to drive its mission. We also get an inside look at how communities like The Southern C contribute to the success of brands and individual voices.
ABOUT THIS WEEK’S GUEST: Crystal Surrency brings a wealth of expertise to Hello Sunshine with a strong strategy, data analytics, and marketing background. Her career journey from working in digital transformation at Razorfish to the fast-paced startup world at Fullscreen and WarnerMedia has equipped her with the skills to lead high-impact growth initiatives at Hello Sunshine.
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
There’s an incredible amount of wisdom in this conversation for anyone interested in understanding how to build and scale purpose-driven brands while staying true to a mission. You’re going to love this episode!
LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!
LET’S CONNECT!
– Instagram: Instagram,
– Linked In: Linked In
– Facebook: Facebook.
– Email: [email protected]
LINKS:
The Southern C
she said/she said podcast Episode 285 with The Southern C Founders Whitney Long and Cheri Leavy
**PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST**
Please consider sharing some love in the form of a review of She Said/She Said Podcast on Spotify, iTunes, GooglePlay, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks!
**Note:** She Said/She Said Podcast is a weekly production of She Said/She Said Media.
Contact Form
- First Name
- Last Name
/* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https://shesaidshesaidpodcast.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 1, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} );
/* ]]> */
The post 318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency appeared first on She Said / She Said.
View all episodes
By Laura Cox Kaplan
4.8
130130 ratings
SHOW NOTES
318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency
THIS WEEK’S TOPIC: Ever wondered how a company like Hello Sunshine decides which brands and personalities to bring under its umbrella? Or how they ensure sustained growth while fostering creativity and managing lean teams?
This week’s episode marks the beginning of our 2025 collaboration series with The Southern C. Laura Cox Kaplan dives deep with Crystal Surrency, the Executive Vice President of Marketing Strategy and Insights at Hello Sunshine, the media company founded by Reese Witherspoon. This episode is packed with valuable insights on how Hello Sunshine strategizes its growth, supports female entrepreneurs, and leverages data to drive its mission. We also get an inside look at how communities like The Southern C contribute to the success of brands and individual voices.
ABOUT THIS WEEK’S GUEST: Crystal Surrency brings a wealth of expertise to Hello Sunshine with a strong strategy, data analytics, and marketing background. Her career journey from working in digital transformation at Razorfish to the fast-paced startup world at Fullscreen and WarnerMedia has equipped her with the skills to lead high-impact growth initiatives at Hello Sunshine.
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
There’s an incredible amount of wisdom in this conversation for anyone interested in understanding how to build and scale purpose-driven brands while staying true to a mission. You’re going to love this episode!
LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!
LET’S CONNECT!
– Instagram: Instagram,
– Linked In: Linked In
– Facebook: Facebook.
– Email: [email protected]
LINKS:
The Southern C
she said/she said podcast Episode 285 with The Southern C Founders Whitney Long and Cheri Leavy
**PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST**
Please consider sharing some love in the form of a review of She Said/She Said Podcast on Spotify, iTunes, GooglePlay, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks!
**Note:** She Said/She Said Podcast is a weekly production of She Said/She Said Media.
Contact Form
- First Name
- Last Name
/* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https://shesaidshesaidpodcast.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 1, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} );
/* ]]> */
The post 318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency appeared first on She Said / She Said.
More shows like She Said / She Said with Laura Cox Kaplan
View all
Happier with Gretchen Rubin
12,911 Listeners
WSJ What’s News
4,358 Listeners
The School of Greatness
21,197 Listeners
10% Happier with Dan Harris
12,732 Listeners
The Lazy Genius Podcast
6,633 Listeners
WSJ Minute Briefing
673 Listeners
Happier in Hollywood
2,448 Listeners
Worklife with Adam Grant
9,187 Listeners
Boutique Chat
863 Listeners
Laugh Lines with Kim & Penn Holderness
3,370 Listeners
SmartHERNews
641 Listeners
Lipstick on the Rim
1,050 Listeners
Morning Wire
26,663 Listeners
Honestly with Bari Weiss
8,808 Listeners
The Mel Robbins Podcast
20,377 Listeners