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Episode 3196:

Chris Reining explores how behavioral biases like the endowment effect and loss aversion distort investment decisions, often leading us to cling to poor choices out of fear or attachment. By asking a single powerful question, “Would I buy this today?” investors can cut through emotional baggage and make clearer, smarter decisions that optimize their portfolios.

Read along with the original article(s) here: https://chrisreining.com/buy-it-now/

Quotes to ponder:

“If I didn’t own this stock or bond today, would I still buy it now?”

“Investments don’t care what price you paid.”

“Anytime you don’t sell, you buy.”

Episode references:

Stumbling on Happiness: https://www.amazon.com/Stumbling-Happiness-Daniel-Gilbert/dp/1400077427

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