Welcome back to the Interiors Podcast! Tanya makes a return after a six-month hiatus, featuring an in-depth conversation with Rachel and Alan Farrelly of Farrelly & Co, a Dublin-based paint company. The duo, both business partners and spouses, first walk through how they founded their company in early 2020 after returning from a three-year stint in Australia. Inspired by the types of design they encountered there, they set out to bring a more customer-focused and detail-oriented approach to the Irish painting industry.

Farrelly & Co’s business model and product line are tailored to a  clientele who value craftsmanship and authenticity. The company operates exclusively online, which allows them to maintain a direct relationship with their customers. They prioritize quality over mass appeal, and they’ve cultivated a loyal customer base that appreciates their attention to detail and personalized service. 

Tanya, Alan and Rachel discuss how Farrelly & Co initially thrived despite launching at the onset of the pandemic. They talk about how lockdowns spurred a surge in demand for home renovations, giving the business a strong start. Using their backgrounds, they expanded their skill by launching a line of high-quality, eco-friendly paints in 2022. Their paint is non-toxic, vegan, and safe for children, embodying their commitment to sustainability and premium quality. 

They walk us through what the process is like to remove old layers of paint from period properties, and the true grunt work that goes into it. They then also discuss the common mistakes that other services will make when it comes to prep work and renovations. Their true expertise is their specific process with the prep work, and that’s what makes it so long lasting, making it a better investment for the consumer. 

Alan and Rachel discuss how precise they must be when picking the colors of someone’s home, and they do not cut any corners when it comes to making sure someone’s space is curated and then painted to perfection. They walk us through important steps when it comes to sampling, consulting, and coloring a room, as well as common mistakes to avoid in the process. They share the basics that people need to understand when it comes to picking colors for each specific room in their homes. 

They discuss color drenching, picking the right color for your trim or panelling, and the right paint finish for each room in your home. They are always conscious in their design, and they make sure to take their customers' lifestyle into account. They encourage their customers to take risks, be brave with colors, and to follow certain trends that can elevate a space. 

This conversation shows the importance of passion and adaptability in building a successful business. Despite the challenges of starting during a global pandemic, Farrelly & Co has established itself as a trusted name in paint products, carving out a distinctive place in a competitive market.