Today, I'm joined by Tim Rosa, CEO of Somnee.

Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest.

In this episode, we discuss building the next generation of sleep technology.

We also cover:

• Lessons from scaling Fitbit

• How EEG-driven neurostimulation works

• Traction with NBA athletes and elite performers

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Somnee's Website: www.somneesleep.com

Instagram: https://www.instagram.com/somneesleep/

LinkedIn: https://www.linkedin.com/company/somnee/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

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Chapters:

(00:00) Introduction

(01:29) Tim's background

(02:13) Scaling Fitbit

(03:00) Discovering Somnee

(04:15) Resetting the company

(06:00) How Somnee works

(07:15) Clinical-grade data

(09:00) Sleep onset vs sleep maintenance

(11:30) 15-minute sessions vs all-night tracking

(13:45) FDA clearance & clinical validation

(16:00) Go-to-market strategy

(18:30) NBA, NFL, and elite athletes

(23:15) The sleep market opportunity

(25:30) The future of wearables

(28:00) Device ecosystems and API integrations

(33:00) Series A fundraising

(34:45) The 21-session optimization

(36:15) Where to find Somnee and learn more

(37:15) Conclusion